Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The tendency of difficult understanding related to the use of market offering is called * relative advantage complexity communicability compatibility
Last Answer : complexity
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Last Answer : TRUE
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Last Answer : Both A & B
Description : Which of the following factors most likely would influence an auditor's determination of the auditability of an entity's financial statements? a. The complexity of the accounting system. b. The ... c. The adequacy of the accounting records. d. The operating effectiveness of control procedures.
Last Answer : The adequacy of the accounting records.
Description : The tendency of difficult understanding related to use of market offering is called A. relative advantage B. complexity C. communicability D. compatibility
Last Answer : B. complexity
Description : The tendency of difficult understanding related to the use of market offering is called A.relative advantage B.complexity C.communicability D.compatibility Answer: B
Last Answer : B.complexity
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues? A. All Pages B. All Traffic C. Landing Pages D. E-commerce overview
Last Answer : C. Landing Pages
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style 4. quality 5. package
Last Answer : functional
Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these
Last Answer : stable
Description : 18. Which of the following factors have an impact on the effectiveness of your blog? A. Images and photos B. Language you use to blog C. Popularity of your blog D. Timing and the type of content you post
Last Answer : D. Timing and the type of content you post
Description : Are there any cursive writing styles designed for ease of use and legibility?
Last Answer : Not that I have ever seen. But when I am writing, I write for speed and legibility. So my handwriting is sort of a mix of script and print - some elision between letters but some separation ... letters sometimes because there are connectors that don't make sense. What works for me is prursive'.
Description : When viewing websites on MobileSafari, some text is enlarged by the browser for legibility. What is the rule that determines which text is enlarged?
Last Answer : I notice this a ton on Barbelith.com, I’m not sure, other than volume of text. The reply on the forum “Hey, be nice” would be small text. But a rant about the legalization of pot would most likely be large text.
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : The nature of Internet commerce can best be described as 1. Tangible 2. Non Tangible 3. Territorial 4. both 1 & 2 5. None of these
Last Answer : both 1 & 2
Description : The nature of internet commerce can best be described as 1. Tangible 2. Non-Territorial 3. Territorial 4. Both 1 & 2 5. None of these
Last Answer : Tangible
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : The act of collecting, organizing, and sharing content is known as ________. A. Crowdsourcing B. Curation C. Cornerstone Content D. Digital Commerce
Last Answer : B. Curation
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Last Answer : D.All of the above
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : the internet has changed public relations in what way? PR practitioners can put news on the website for reporters to access anytime blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media All of the above.
Last Answer : All of the above.
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which of the following software could be used to build a website Power Point Excel Dream Weaver ERP
Last Answer : Dream Weaver
Description : Development Phase of any Website Project doesn't deals with Writing the HTML Content Creating Graphics Both the Above None of the Above
Last Answer : Both the Above
Description : To make your website mobile friendly, you can make your website Responsive Reactive Fast Loading Light
Last Answer : Responsive
Description : Which of the following statements is false You can make a website without using HTML You can make a website without using PHP You can make a website without using CSS You can make a website without using Javascript
Last Answer : You can make a website without using HTML
Description : As an option, a construction company can set up a Transactional Website when aiming to develop new International Markets TRUE FALSE Depends on the Construction Company Depends on the set objectives
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson? * sizzle sell speak save
Last Answer : sell
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : The best way to increase the possibility of website visitors following through on contacting you is * Offer a 1-800-# Tell them to call you today Offer a freebie “take away” with your contact information Offer testimonials
Last Answer : Tell them to call you today
Description : . On page search engine optimization refers to * Programming keywords into a website Evaluating each page of a website for design The number of links coming into your website The number of search engine sites a website is submitted to
Last Answer : Programming keywords into a website
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information