Description : A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________. A. Content Cliff B. Copywriting C. Cornerstone Content D. Crowdsourcing
Last Answer : A. Content Cliff
Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these
Last Answer : selecting, organizing and interpreting information inputs
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : In modern days, sales approach is based on ________ 1. value sharing 2. relation building 3. coordinated approach 4. all of the above 5. none of the abov
Last Answer : all of the above
Description : Subject orientation A . The science of collecting, organizing, and applying numerical facts B. Measure of the probability that a certain hypothesis is incorrect given certain observations. C. ... specially built around all the existing applications of the operational data D . None of these
Last Answer : C. One of the defining aspects of a data warehouse, which is specially built around all the existing applications of the operational data
Description : The process of collecting, organizing and collecting large sets of data called as A. WSN B. Cloud Computing C. Big Data D. None of above
Last Answer : C. Big Data
Description : Which among the following is/are duty/ies of the sales manager ? 1. organizing sales research 2. setting and controlling the targets 3. advising the company on sales promotion 4. all of the above 5. none of these
Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these
Last Answer : Marketing Control
Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control
Last Answer : Project development and analysis
Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above
Last Answer : A. drive profitable customer action
Description : .________ is the new content management tool for SWEET ? A.Sitecore B.CMS Lite C.Sharepoint D.none Answer: A
Last Answer : A.Sitecore
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : What do we call a polyphonic composition based on one main theme (in this case, the subject), a cornerstone of Baroque music?
Last Answer : The Fugue
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : ) Which of the following are types of Digital Marketing? A. SEM B. SEO C. Pay per click D. Content Marketing E. All of the above
Last Answer : E. All of the above
Description : The nature of Internet commerce can best be described as 1. Tangible 2. Non Tangible 3. Territorial 4. both 1 & 2 5. None of these
Last Answer : both 1 & 2
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : The nature of internet commerce can best be described as 1. Tangible 2. Non-Territorial 3. Territorial 4. Both 1 & 2 5. None of these
Last Answer : Tangible
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues? A. All Pages B. All Traffic C. Landing Pages D. E-commerce overview
Last Answer : C. Landing Pages
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Last Answer : All of the Above
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). * True False
Last Answer : True
Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A
Last Answer : A. True
Description : Will you share what you know about crowdsourcing?
Last Answer : Well, you’re currently engaged in the process of crowdsourcing your question, if that helps you understand what it is.
Description : I've just learned that there is a website that uses crowdsourcing to help people solve medical mysteries. What do you think of that idea, and would you use it?
Last Answer : I would use it as a resource but not accept its findings blindly or without further verifcation.
Description : What is crowdsourcing?
Last Answer : http://en.wikipedia.org/wiki/Crowdsourcing
Description : Explain the role of online social media campaigns, crowdsourcing and smart mobs in society. -Technology
Last Answer : Role of Social Media Campaigns:-A social media campaign should focus around a singular business goal, whether it's on Facebook or Instagram. Common goals for a social media campaigns include:Getting ... what to do. This ability to stay on top of current events makes smart mobs extremely effective
Description : Which of these statements highlights a valid privacy concern when working with large data sets? I. Data from multiple sources could be linked together to discover someone's identity. II. For access to location-based services, a ... . I and II only B. I only C. I and III only D. I, II and III
Last Answer : B. I only
Description : In modern days, sales approach is based on 1. Value sharing 2. Relation building 3. Coordinated approach 4. All the above 5. None of these
Last Answer : All the above
Description : In modern days sales approach is based on 1. Value sharing 2. Relation building 3. Co-ordinated approach 4. All the above 5. None of these
Description : Which of the following is functions of social media for business? A. Are you participating in the conversation and sharing? B. Are you listening and monitoring what is being said about you? C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Last Answer : All of the above
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : Which of the following is functions of social media for business? * Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Both A and B None of the above
Last Answer : Both A and B
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital ... C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A
Last Answer : A.Low Tech, High Touch, Personal
Description : The agency which is tasked with collecting analysing and disseminating information related to dubious financial transactions is ________ A. Financial Intelligence Unit(FIU) B. Financial Action Task Force( ... Bureau(CEIB) D. Central Intelligence Bureau(CIB) E. Financial Stability Board(FSB)
Last Answer : A. Financial Intelligence Unit(FIU) Explanation: The Financial Intelligence Unit (FIU), an agency tasked with collecting, analysing and disseminating information related to ... appropriate, disseminate valuable financial information to intelligence/enforcement agencies and regulatory authorities.
Description : Secretion of K+ in the late distal tubule and collecting ducts of kidney depends on: A. Intracellular K+ content B. Unabsorbed Na+ load presented to the distal segment C. Aldosterone level D. All of the above
Description : National Sample Survey Organization(NSSO) is an organization under the ________ A. Ministry of Finance B. Ministry of Statistics C. Ministry of Commerce D. All (B) and (C) E. None of the Above
Last Answer : B. Ministry of Statistics Explanation: The National Sample Survey Organisation (NSSO), now known as National Sample Survey Office, is an organization under the Ministry of Statistics of the ... the largest organisation in India conducting regular socio-economic surveys. It was established in 1950.
Description : Business means ________. A. Commerce. B. industry and commerce. C. trade and commerce. D. selling and buying of goods.
Last Answer : B. industry and commerce.
Description : ________ means making a smaller business, part of a larger one, so that the smaller company in effect no longer exists. 1. Merger 2. Amalgamation 3. Absorption 4. Invention 5. None of these
Last Answer : Absorption
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Last Answer : growth
Description : The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others 1. facilitator 2. reference actor 3. opinion leader 4. social role player 5. none of these
Last Answer : opinion leader