Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Of the following website functions, which is the most important? * Having free reports, downloads, etc Describing the services your company provides Capturing email addresses of visitors Having contact information on every page
Last Answer : Describing the services your company provides
Description : Following website functions, which is the most important? A. Services your company provides B.Capturing email addresses of visitors C.Contact information on every page D.Having free reports
Last Answer : B.Capturing email addresses of visitors
Description : What is the name for Facebook`s ranking algorithm? * Like Rank Face rank Page rank Edge rank
Last Answer : Edge rank
Description : What is the name for Facebook`s ranking algorithm? A. Edge rank B. Page rank C. Face rank D. Like Rank
Last Answer : A. Edge rank
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : Which of the following is functions of social media for business? * Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Both A and B None of the above
Last Answer : Both A and B
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : In modern days, sales approach is based on 1. Value sharing 2. Relation building 3. Coordinated approach 4. All the above 5. None of these
Last Answer : All the above
Description : In modern days, sales approach is based on ________ 1. value sharing 2. relation building 3. coordinated approach 4. all of the above 5. none of the abov
Last Answer : all of the above
Description : In modern days sales approach is based on 1. Value sharing 2. Relation building 3. Co-ordinated approach 4. All the above 5. None of these
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Last Answer : D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : The major DISADVANTAGE of a mail survey versus a telephone or personal interview survey is 1. having to offer incentives 2. the low response rate 3. the elimination of interview bias 4. the lack of open-ended questions 5. cos
Last Answer : the low response rate
Description : What is WordPress It is a software used to press text It is a text formatting software It is a CMS (Content Management System) It is mail service
Last Answer : It is a CMS (Content Management System)
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : How much time period is required to get a Google page ranking? A. 1 week B.2 weeks C.2 months D.More than 3 months
Last Answer : D.More than 3 months
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : Which of the following factors contribute towards link popularity of a website? A. The quality of websites that link to it B.The number of websites that link to it C.The number of pages of the website indexed by Google D.All of the above
Last Answer : D.All of the above
Description : _____ is an example of business to business services. Youtube brand channel. Google Yahoo None of the above
Last Answer : Youtube brand channel.
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe