Description : What is the Price / cost for omniture siteCatalyst Web Analytics tool?
Last Answer : It all depends on the amount of traffic your site gets and the number of add-ons you get. For just 1M page views, you are not likely to get much of a price break. I would expect to pay a CPM of around $0.625.
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : What is the best web site analytics tool?
Last Answer : I've heard good things about Mint and Clicky. You can use as many analytics tools on your site as you like.
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : What is the new content management tool for SWEET? * Sitecore CMS Lite Sharepoint
Last Answer : Sitecore
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends
Last Answer : it is a ready source of buying power
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? A. People spend more time with apps if they own a large screen mobile device B. Overall time in app ... D. Users who find your app organically and users who come from ads perform the same once in-app
Last Answer : C. Smartphone users spend more time with apps than tablet users
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : What Is Anchor Text? A. It Is The Main Body Of Text On A Particular Web Page B.It Is The Visible Text That Is Hyper Linked To Another Page C.It Is The Text Within The Left Or Top ... D.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page
Last Answer : B.It Is The Visible Text That Is Hyper Linked To Another Page
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : . What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : W.R.T Sales and Lead Generation, Web Analytical can be useful in Providing actionable data Lead Generation Reactive Sales Technique All of the above
Description : Major portion of web page contributes _________________ image text video audio
Last Answer : image
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B
Description : Which of the following is not a web hosting company Hostgator Blue Host WPX Hosting Facebook
Last Answer : Facebook
Description : What is a CMS in web design Content Management System Creative Management System Content Mixing System Creatives Managerial System
Last Answer : Content Management System
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : which is reflected in web design through ______. * different feature stories appealing to different members content referencing the needs of companies different navigation options appealing to different members status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: * Web 2.0 Web 3.0. Web 1.0 Web 3.1
Last Answer : Web 1.0
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online