Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Last Answer : All of the above
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these
Last Answer : align objectives with the organization's overall objectives
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these
Description : The user session can be identified by the __________. a. Authenticate users b. IP Address c. User Agent d. All of the above
Last Answer : d. All of the above
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for? A. Create a helpful, information-rich site. B. Think about the words ... will attract many visitors and entice webmasters to link to your site. D. All of the above
Description : This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. a)Contextual marketing b)Search retargeting c)Remarketing d)Both a&b Answer: b
Last Answer : b)Search retargeting
Description : In preparation for developing the acceptance criteria, the user should A. Know the defects in the application B. Acquire the basic knowledge of the application for which the system is ... D. Know new enhancement and basic understanding of how the application is implemented in users organization
Last Answer : Understand the risks and benefits of the development methodology that is to be used in correcting the software system
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : What is the best web site analytics tool?
Last Answer : I've heard good things about Mint and Clicky. You can use as many analytics tools on your site as you like.
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B
Description : Which post-installations activities are recommended by SAP after the installation of an SAP ECC 6.06 system? Note: there are 2 correct answered to this question A. Restart your SAP system ... of users involved in the implementation project D. Confirm the installation in an SAP Support ticket
Last Answer : A. Restart your SAP system and check logs for errors B. Install a valid license key
Description : Which of the following are types of digital marketing activities? A. Viral marketing B. Email marketing C. Social web marketing D. All of the above
Description : Question for Google Analytics users - how fast is GA at noting activity?
Last Answer : When I used it was iffy. Usually between a few hours and 24 hours. It was never instant.
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above
Description : Which one of the following statements is NOT correct about HTTP cookies? a. A cookies is a piece of code that has the potential to compromise the security of an Internet user b. A cookie gains entry ... and time d. Cookies can be used to track the browsing pattern of a user at a particular site
Last Answer : a. A cookies is a piece of code that has the potential to compromise the security of an Internet user
Description : Which statement is true about a cloud computing environment? A. It cannot be used to host location based applications. B. It enables users to access systems regardless of their location. C. It introduces ... D. It can improve a web server response time by having servers closer to the end user.
Last Answer : It enables users to access systems regardless of their location.
Description : The law of Pull & Push of Web Marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Pull people to your site and Push them away 4. Pull the money of people and push them out 5. None of these
Last Answer : Pull people to your site, then push quality information to them
Description : The law of Pull & Push of web marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Push people into your business 4. Pull the interest of people 5. None of these