Description : How many lines are essentially required to write in the description box of a channel? a. 5 b. 2 c. 3 d. 1
Last Answer : a. 5
Description : Which of the following is the least important area in which to include your keyword(s)? A. Title B.Body Text C.Meta Keywords D.Meta Description
Last Answer : C.Meta Keywords
Description : Where do we use keywords? a. Tags b. Title c. Description d. All of the above
Last Answer : d. All of the above
Description : Keywords are used in the? A. title B. description C. tags D. All of the above
Last Answer : D. All of the above
Description : The most important aspects of your video YouTube considers in ranking are ? A. Title B. Keywords in description C. Tags D. All of the above
Description : A website`s front - or home page should include_____________ A. A lengthy description of the organization B. Logos depicting awards the site`s designers have received C. Links to other websites D. None of the above
Last Answer : D. None of the above
Description : A website`s front - or home page should include_____________ * A lengthy description of the organization Logos depicting awards the site`s designers have received Links to other websites None of the above
Last Answer : None of the above
Description : A website's home or front page should include __. A. Lengthy description of the organization B. Links to other websites C. Logos depicting awards the site`s designers have received D. All of the above
Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends
Last Answer : it is a ready source of buying power
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : 30) Which of the following signals are essential for Digital Marketing? A. Digital signals B. Analog signals C. Both A and B D. None of the above
Last Answer : A. Digital signals
Description : Census means __________________ 1. A stock market index 2. A complete canvas of a polulation 3. A list of voters in a constitution 4. A channel in marketing 5. None of these
Last Answer : A complete canvas of a polulation
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these
Last Answer : long-term commitments
Description : A direct marketing channel is also called as _____ level channel. 1. Three 2. two 3. one 4. zero 5. none of these
Last Answer : zero
Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these
Last Answer : gain feedback from consumers
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : Which among the following is not a function of marketing channel ? 1. Buying 2. Selling 3. Producing 4. Promoting 5. none of these
Last Answer : Producing
Description : The broad objective of channel selection is __________ 1. Availability of production in the target market 2. Smooth movement of the product 3. Information communication 4. All of the above 5. none of these
Last Answer : Information communication
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these
Last Answer : Wholesaler
Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these
Last Answer : Two level channel
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these
Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
Description : The process of translating thought into a symbolic form is known as _____________ 1. Encoding 2. Feedback 3. Noise 4. Decoding 5. The message channel
Last Answer : Encoding
Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager
Last Answer : Customer Relationship Management
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel
Last Answer : Define the brand
Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click
Last Answer : C. Accredits deserving touch points along the conversion journey
Description : In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: * Web 2.0 Web 3.0. Web 1.0 Web 3.1
Last Answer : Web 1.0
Description : the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as: A. Web 1.0 B. Web 4.0 C. Web 3.0 D. Web 2.0
Last Answer : A. Web 1.0
Last Answer : C. Accredits deserving touch points along the conversion journe
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0.
Description : A bilateral monopoly is a market structure consisting of both a monopoly (a single seller) and a ____(a single buyer). 1. Monopsony 2. Biopoly 3. Triple poly 4. multipoly 5. multisony
Last Answer : Monopsony
Description : Which of the following channel can be used most effectively to communicate with all users in a high urgency situation? 1. TV Commercial 2. In-App message 3. None of these 4. Push notification
Last Answer : Push notification
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : _____ is an example of business to business services. Youtube brand channel. Google Yahoo None of the above
Last Answer : Youtube brand channel.
Description : The recommended size of setup channel background is? A. 2500×1440 pixels B. 2560×1240 pixels C. 2560×1440 pixels D. 2240×1260 pixels
Last Answer : C. 2560×1440 pixels
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : The restructuring of the Organisation and the Channel structures deal with Process Promotion Physical Evidence Product
Last Answer : Process
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners