A channel strategy that limits availability of products
to a few carefully selected outlets in a given market
area is called ______________
1. Selective channel
2. Intensive channel
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these

1 Answer

Answer :

Selective channel

Related questions

Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : A strategy that specializes in limited or unique product category

Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these

Last Answer : a strategy that specializes in limited or unique product category

Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Last Answer : price premium method

Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Last Answer : Diversification

Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Last Answer : family

Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion

Last Answer : selective

Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these

Last Answer : It is a sign of progress

Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : Both 1 & 2

Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : It is a sign of progress

Description : The broad objective of channel selection is __________ 1. Availability of production in the target market 2. Smooth movement of the product 3. Information communication 4. All of the above 5. none of these

Last Answer : Information communication

Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these

Last Answer : Lowering prices after developmental costs have been recovered

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Description : Which amongst the following is included as part of the Internet Marketing Strategy   Goal Setting   Situation Review   Both A & B   Neither of A & B 

Last Answer :  Both A & B

Description : The main aspect of 'casual research' is ____________ 1. necessary condition 2. sufficient condition 3. both 1 & 2 4. neither 1 nor 2 5. none of these

Last Answer : both 1 & 2

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Last Answer : B)Market penetration

Description : Social Media Marketing allows a company to address a range of stakeholders including  Customers  Employees  Neither A Nor B  Both A & B

Last Answer :  Both A & B

Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution

Last Answer : D. exclusive distribution

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these

Last Answer : Both 1 & 2

Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Last Answer : E)selective

Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Last Answer : theft of retail merchandise during store house

Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Last Answer : Neither 1 nor 2

Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these

Last Answer : both 1 and 2

Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings

Last Answer : both 1 and 2

Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these

Last Answer : both 1 and 2

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Description : A presentation means ______________ 1. Display of products 2. Explaining the utility of products 3. A gift 4. Display of communication skills 5. All of these

Last Answer : Explaining the utility of products

Description : In India advertising for ___________ is not allowed on T.V. 1. liquor 2. Cigarette 3. Both 1 and 2 4. Only 1 5. Neither 1 nor 2

Last Answer : Both 1 and 2

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Last Answer : tighten its control over distribution of its products

Description : A market situation in which there are only a few sellers & each seller can influence its price output policy is called 1. Oligopoly 2. Monopoly 3. Monopolistic 4. Duopoly 5. None of these

Last Answer : Oligopoly

Description : Hydraulic mean depth (Dm) for a circular pipe of diameter 'D' flowing full is 0.25 D. For a circular channel, at Dm = 0.3 D, gives the condition for the maximum (A) Flow rate (B) Mean velocity (C) Both 'a' & 'b' (D) Neither 'a' nor 'b

Last Answer : (B) Mean velocity

Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these

Last Answer : gain feedback from consumers

Description : Whatever happened to the ready availability of sparkling/fizzy water (think Perrier) at retail outlets offering cold bottled beverages?

Last Answer : Here it’s called seltzer water, and it’s in all grocery stores. There are also flavored varieties.

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

Description : The level of commitment that consumers feel towards a given brand is called ______________ 1. Brand equity 2. Brand name 3. Brand loyalty 4. Brand utility 5. None of these

Last Answer : Brand loyalty

Description : Product development strategy for achieving intensive growth focuses on…. A. Current products and new markets B. Current products and current markets C. New products and current markets D. New products and new markets

Last Answer : New products and current markets

Description : Product development strategy for achieving intensive growth focuses on…. A. Current products and new markets B. Current products and current markets C. New products and current markets D. New products and new markets

Last Answer : New products and current markets

Description : In Frame Relay, when. ______ is selected, it requires establishing andterminatingphases A) a PVC B) an SVC C) either (a) or (b) D) neither (a) nor (b)

Last Answer : an SVC

Description : In Frame Relay, when a _____ is selected, the correspondingtable entry is recorded for all switches by the administrator A) PVC B) SVC C) either (a) or (b) D) neither (a) nor (b)

Last Answer : PVC

Description : In market skimming pricing strategy 1. Initially price is lower and then it is increased 2. Initial price is high and is maintained high 3. Initial price is low and is maintained low 4. Initial price is higher and then it is reduced 5. None of these

Last Answer : Initial price is higher and then it is reduced

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Last Answer : retail positioning

Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is 1. mixed competition 2. oligopoly 3. monopolistic competition 4. perfect competition 5. none of these

Last Answer : perfect competition

Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Last Answer : Target market and marketing mix

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix