Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these
Last Answer : Direct marketing
Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these
Last Answer : Two level channel
Description : Census means __________________ 1. A stock market index 2. A complete canvas of a polulation 3. A list of voters in a constitution 4. A channel in marketing 5. None of these
Last Answer : A complete canvas of a polulation
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : Which among the following is not a function of marketing channel ? 1. Buying 2. Selling 3. Producing 4. Promoting 5. none of these
Last Answer : Producing
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these
Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel
Last Answer : Define the brand
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing
Last Answer : A. test marketing
Description : _____ is an example of business to business services. Youtube brand channel. Google Yahoo None of the above
Last Answer : Youtube brand channel.
Last Answer : Youtube brand channe
Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these
Last Answer : Marketing mix
Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Last Answer : All of these
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these
Last Answer : personal selling
Description : Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing
Last Answer : non-store retailing
Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these
Last Answer : telemarketing
Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these
Last Answer : A way of direct marketing
Description : When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. A. indirect marketing B. direct marketing C. multi-level marketing D. integrated marketing
Last Answer : B. direct marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"
Last Answer : C. Electronic marketing
Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these
Last Answer : sample
Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these
Last Answer : Wholesaler
Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these
Last Answer : Outdoor advertising
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : Online marketing is also termed as? A. Internet marketing B. Web marketing C. Both A and B D. OAM
Last Answer : C. Both A and B
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these
Last Answer : Level of the budgeted expenses
Description : 8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam
Last Answer : Spam
Description : Do you believe in multi-level marketing?
Last Answer : no no don’t inflict that on anybody
Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.
Last Answer : C)exporting.
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel