The restructuring of the Organisation and the Channel structures deal with
Process
Promotion
Physical Evidence
Product
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environment
Last Answer : People, Product, Process
Description : Extended Ps of service marketing mix: A. People, Product, Place B.Price Physical Evidence, Promotion C.Physical Evidence, Process, People D.Product, Process, Physical Environment
Last Answer : C.Physical Evidence, Process, People
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environmen
Description : Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does ... concept by top management D)Development of an information system E)Restructuring of the organisation
Last Answer : C)Endorsement of the marketing concept by top management
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : Money paid to an inventor or writer for the right to use his property is 1. Revival 2. Royalty 3. Restructuring 4. Resolution 5. None of these
Last Answer : Royalty
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these
Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process
Last Answer : B)packaging
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : Which of the following is true ? Digital marketing limits an organisation in targeting its niche audience Digital marketing is a costly affair You can not exactly measure result of your digital marketing efforts Digital marketing is non-interactive
Last Answer : Digital marketing is non-interactive
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Sales Promotion Includes ___ Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Affiliate Marketing is an example of Online Promotion Online Service Delivery System Online Partnership None of the above
Last Answer : Online Partnership
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Last Answer : D. All of the above
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : Sales Promotion Includes ____. Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.
Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these
Last Answer : all products offered by a firm
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these
Last Answer : the role of promotion is to communicate and to facilitate exchanges
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing
Last Answer : A. test marketing
Description : _____ is an example of business to business services. Youtube brand channel. Google Yahoo None of the above
Last Answer : Youtube brand channel.
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: * Web 2.0 Web 3.0. Web 1.0 Web 3.1
Last Answer : Web 1.0
Description : the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as: A. Web 1.0 B. Web 4.0 C. Web 3.0 D. Web 2.0
Last Answer : A. Web 1.0
Last Answer : Youtube brand channe
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Marketing Process Involves A. Product B.Human Needs C.Demand Flow D.All of the above
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these
Last Answer : product development
Description : A high-contact service is one in which 1. the customer and service provider must meet frequently 2. the customer must be physically present to receive the service 3. the service provider must be ... the service is provided 4. a great deal of physical touching is required 5. none of these
Last Answer : the customer must be physically present to receive the service
Description : The broad objective of channel selection is __________ 1. Availability of production in the target market 2. Smooth movement of the product 3. Information communication 4. All of the above 5. none of these
Last Answer : Information communication
Description : These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems ... Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)
Last Answer : b. Quality Function Deployment and Benchmarking
Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.
Last Answer : B)selling agent.
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : Brainstorming is used by the management for 1. Work allocation of the shop floor 2. Generating alternative for problem solving 3. The promotion of research and development 4. Training employees 5. None of these
Last Answer : Generating alternative for problem solving
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling