Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these
Last Answer : facilitating satisfying exchange relationships
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : What can I do to let people know about this marketing scheme without promoting the website?
Last Answer : better business bureau www.bbb.org
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.
Last Answer : C) facilitating satisfying exchange relationships.
Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.
Last Answer : A)promotes directly to consumers.
Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only
Last Answer : B)promotes only to the next institution in the marketing channel.
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these
Last Answer : Level of the budgeted expenses
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these
Last Answer : personal selling
Description : Peter Drucker noted the relationship between selling and marketing in the following terms : 1. Marketing is a subsidiary component of selling 2. The aim of marketing is to make selling superfluous 3. The aim of selling is to make marketing superfluous 4. Selling 5. All of the above
Last Answer : The aim of marketing is to make selling superfluous
Description : Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these
Last Answer : Selling to the employees
Description : Labelling means ___________ 1. Identifying the product or brand 2. To provide information about the product 3. Promoting the product through 'attractive graphics' 4. All of the above 5. None of the above
Last Answer : All of the above
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling
Last Answer : C. Customer novice
Description : Best way to make money “while you sleep”? A. Having products on your website B.Good marketing ideas by dreaming C.Selling stuf D.works the night shift
Last Answer : A. Having products on your website
Description : What is the best way to make money “while you sleep”? A. By dreaming up good marketing ideas B. Selling stuff on eBay C. Having products on your website D. Having a spouse who works the night shift Ans: C
Last Answer : C. Having products on your website
Description : the best way to make money “while you sleep”? A.up good marketing ideas by dreaming B.Selling stuff C.Having products on your website D.spouse who works the night shift Answer: C
Last Answer : C.Having products on your website
Last Answer : Having products on your website
Description : Census means __________________ 1. A stock market index 2. A complete canvas of a polulation 3. A list of voters in a constitution 4. A channel in marketing 5. None of these
Last Answer : A complete canvas of a polulation
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : A direct marketing channel is also called as _____ level channel. 1. Three 2. two 3. one 4. zero 5. none of these
Last Answer : zero
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these
Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel
Last Answer : Define the brand
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing
Last Answer : A. test marketing
Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a
Last Answer : a)True
Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these
Last Answer : long-term commitments
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility
Last Answer : Share of business among peers
Description : What is selling cost? (1) Cost incurred on transportation of commodities to market (2) Cost incurred on promoting the sale of the product (3) Cost incurred on commission and salaries personnel (4) Cost incurred on advertisement
Last Answer : (2) Cost incurred on promoting the sale of the product Explanation: Selling cost is total cost of marketing, advertising, and selling a product. It differs from the production cost which is incurred to produce goods.
Description : Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A) ... utilising publicity techniques to enhance the service. D)distributing the service directly through television.
Last Answer : A)emphasising tangible cues in promoting the service.
Description : What is selling cost ? (1) Cost incurred on transportation of commodities to market (2) Cost incurred on promoting the sale of the product (3) Cost incurred on commission and salaries personnel (4) Cost incurred on advertisement
Last Answer : Cost incurred on promoting the sale of the product
Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.
Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : What is a Finge benefit ? 1. Added advantages available to shareholders 2. Indirect, non cash benefits provided to employees 3. Salaries paid 4. Benefits to manufacturers due to location of the producing unit 5. None of these
Last Answer : Indirect, non cash benefits provided to employees
Description : Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing sharpens the minds of the employees
Description : Which of the following statements is true 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing is a time bound seasonal function