The premise underlying geodemographic targeting is
that people who ____________ also share demographic
and lifestyle similarities
1. are in the same income category
2. reside in similar areas
3. are of the same age
4. are of the same gender
5. are of the same ethnic group

1 Answer

Answer :

reside in similar areas

Related questions

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

Description : Which of the following includes examples of quantitative variables? a. Age, Temperature, Income, Height b. Grade Point Average, Anxiety Level, Reading Performance c. Gender, Religion, Ethnic Group d. Both a and b

Last Answer : d. Both a and b

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Last Answer : Segmentation

Description : -------------- is the planning and implementing of organizational systems and practices that maximize the potential of employees to contribute to organizational goals and develop their capabilities unhindered ... group. (a) Managing Diversity ; (b) Anthropology ; (d) Bureaucracy ; (d) Remuneration

Last Answer : (a) Managing Diversity ;

Description : A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these

Last Answer : Profession segments

Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups

Last Answer : A. Can find insights across multiple ad groups

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

Description : An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting ... be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling

Last Answer : a. Demographic targeting

Description : A basic premise underlying analytical procedures is that a. The study of financial ratios is an acceptable alternative to the investigation of unusual fluctuations. b. Plausible relationships ... financial information may lead to the detection of material misstatements in the financial statements.

Last Answer : Plausible relationships among data may reasonably be expected to exist and continue in the absence of known conditions to the contrary.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

Description : Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing

Last Answer : non-store retailing

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing

Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)

Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing

Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)

Description : Age and skill selective migration from rural areas has not affected adversely to which of the following demographic attribute? -Geography

Last Answer : (d) Balance in age and sex composition

Description : Which amongst the following can not be attributed as an e-mail marketing success factor  Creativity  Relevance  Non-Integration  Targeting and Timing

Last Answer :  Non-Integration

Description : Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Last Answer :  Neither of A & B

Description : Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Last Answer :  Digital marketing is non-interactive

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

Description : The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese

Last Answer : table salt

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Last Answer : line

Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Last Answer : Topographic

Description : Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above

Last Answer : D. All of the above

Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Last Answer : Share of business among peers

Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category."

Last Answer : A. An ad group is a collection of related keywords and ads.

Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category

Last Answer : A. An ad group is a collection of related keywords and ads.

Description : What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Last Answer :  All of the above

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

Description : If your 9 or 12 year old child just wanted to change their gender (assume for this question that there is no underlying medical need for it, the kid just wants to do it,) would you allow it?

Last Answer : Three conditions would have to be fulfilled first. 1. A psychatric evaluation must come to the conclusion that it really is a mind-in-the-body-of-the-wrong-gender case. 2. The condition must be severe ... . lead to depression and/or a higher suicide risk. 3. I need to have enough money for this.

Description : ____________ is a fallacy which occurs when in a syllogism the minor term means one thing in the minor premise and quite another in the conclusion. A) Fallacy of ambiguous major B) Fallacy of ambiguous minor C) Fallacy of ambiguous middle D) Fallacy of undistributed middle. 

Last Answer :  B) Fallacy of ambiguous minor

Description :  ____________ is a fallacy which occurs when a syllogism uses its major term in one sense in the premise and in a different sense in the conclusion. A) Fallacy of ambiguous major B) Fallacy of ambiguous minor C) Fallacy of ambiguous middle D) Fallacy of undistributed middle

Last Answer : A) Fallacy of ambiguous major

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Last Answer : price premium method

Description : When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there ... between the two cultures 4. if packaging is adjusted to match local customs 5. none of these

Last Answer : if there are similarities between the two cultures

Description : ____________ protocols provide end to end message transfer capability independent of the underlying network. A. Network layer B. Transport layer C. Application layer D. Link layer 

Last Answer : B. Transport layer 

Description : Traffic counts and demographic analysis of dr s of drawing areas are associated with a. industrial location decisions b. manufacturing location manufacturing location decisions decisions c. service location decisions d. the transportation transportation method

Last Answer : c. service location decisions

Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : A strategy that specializes in limited or unique product category

Description : Patents and copyrights fall under the category of 1. Current assets 2. Liquid assets 3. Intangible assets 4. Nominal assets 5. None of these

Last Answer : Intangible assets

Description : Which of the following belongs to the category of 'White Goods' ? 1. Refrigerator 2. Turbine 3. Train 4. Cement 5. None of these

Last Answer : Refrigerator

Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these

Last Answer : a strategy that specializes in limited or unique product category

Description : The target group for credit cards is _________ 1. All card Holders 2. All existing borrowers 3. Individuals, with taxable income 4. All of these 5. None of these

Last Answer : All of these

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

Description : A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as: 1. A search directory 2. Automated voice response (AVR) 3. Apps 4. Search Engine Optimization (SEO

Last Answer : A search directory

Description : What does the term sandbox mean in seo?  A. The First 10 Search Results For A Particular Keyword.  B.The Box With Paid Ads That Appear When You Perform A Search.  C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword

Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.

Description : __________ doesn't fall under the category of digital marketing. a. TV b. Billboard c. Radio d. All of the above

Last Answer : d. All of the above