A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand goodwill method 2. price premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

A method, in which brand equity measured by
comparing differences between the retail price of the
'brand' and the retail price of an unbranded product
in the same category is called ______________
1. brand goodwill method
2. price premium method
3. both 1 and 2
4. neither 1 nor 2
5. price increment method
by

1 Answer

Answer :

price premium method
by

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