The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

The major segmentation variables for consumer markets, refers to which of the  following?
A. Geographic, density, psychographic, behavioral
B. Gender, demographic, psychographic, lifestyle
C. Geographic, demographic, psychographic, behavioral
D. None of the above
by

1 Answer

Answer :

C. Geographic, demographic, psychographic, behavioral
by

Related questions

Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Last Answer : C)Geographic

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Last Answer : A)Demographic

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Last Answer : C)Type of organisation

Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Description : Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Last Answer : D. Age and life-cycle segmentation

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Last Answer : B. psychographics.

The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Description : The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Last Answer : reside in similar areas

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods during the day. Which form of segmentation would they need to work with to establish a strategy reflective of their desires? A. gender segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

Description : The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods ... segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

Last Answer : C. occasion segmentation

Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets

Description : Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets

Last Answer : C. Business markets

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Description : The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Last Answer : E)lifestyle

Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming

Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming

Last Answer : a) Marketing mix

Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.

Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of the following types of market research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

Description : Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of ... research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

Last Answer : B. Causal

The research instruments that a marketing researcher can make use of area. A. Questionnaires, Qualitative measure and mechanical devices B. Questionnaires, experimental research and behavioral data C. Questionnaires, qualitative measure and experimental research D. Qualitative measure, Experimental research and survey research E. Experimental research, behavioral data and mechanical devices.

Description : The research instruments that a marketing researcher can make use of area. A. Questionnaires, Qualitative measure and mechanical devices B. Questionnaires, experimental research and behavioral data ... research and survey research E. Experimental research, behavioral data and mechanical devices.

Last Answer : A. Questionnaires, Qualitative measure and mechanical devices

Consumer behavior is a term that refers to A. Organizational and institutional buying behavior B. Organizational and consumer buying behavior C. Commercial and government buying behavior D. Individual and/or household buying behavior

Description : Consumer behavior is a term that refers to A. Organizational and institutional buying behavior B. Organizational and consumer buying behavior C. Commercial and government buying behavior D. Individual and/or household buying behavior

Last Answer : D. Individual and/or household buying behavior

The environment which examines institutions and other forces that has a deep effect on society's basic values, perceptions, preferences, and behaviors is referred to as what? E. Cultural Environment F. Demographic Environment G. Economic Environment H. Technological Environment

Description : The environment which examines institutions and other forces that has a deep effect on society's basic values, perceptions, preferences, and behaviors is referred to as what? E. Cultural Environment F. Demographic Environment G. Economic Environment H. Technological Environment

Last Answer : H. Technological Environment

Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : D. Technological

A company's microenvironment does not include A. The company B. The marketing intermediaries C. Demographic forces D. The organization's suppliers

Description : A company's microenvironment does not include A. The company B. The marketing intermediaries C. Demographic forces D. The organization's suppliers

Last Answer : C. Demographic forces

In macro environment, the 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Description : In macro environment, the 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Last Answer : D. the political environment

Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : A. Cultural

Geographic Information Systems can assist the location decision by a. ion by a. automating cen ating center of gr ter of gravity pro avity problems b. computerizing factor rating analysis computerizing factor rating analysis c. combining geography with demographic analysis d. updating updating transportation transportation method solutions e. giving good Internet Internet placement placement for virtual virtual storefronts

Description : Geographic Information Systems can assist the location decision by a. ion by a. automating cen ating center of gr ter of gravity pro avity problems b. computerizing factor ... transportation method solutions e. giving good Internet Internet placement placement for virtual virtual storefronts

Last Answer : c. combining geography with demographic analysis

When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Description : When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Last Answer : D. intermarket segmentation.

____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Last Answer : C. Intermarket segmentation

_______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Last Answer : A. Marketing management

Unemployment that is caused by a mismatch between the composition of the labor force (in terms of skills, occupation, industries, or geographic location) and the make-up of the demand for labor is called: A. Real wage unemployment B. Deficient-demand unemployment C. Frictional unemployment D. Structural Unemployment

Description : Unemployment that is caused by a mismatch between the composition of the labor force (in terms of skills, occupation, industries, or geographic location) and the make-up of the ... . Real wage unemployment B. Deficient-demand unemployment C. Frictional unemployment D. Structural Unemployment

Last Answer : D. Structural Unemployment

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Description : Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Last Answer : E)family life cycle

Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Last Answer : d) All are included

If the Japanese yen depreciates against other currencies in the exchange markets, this will: A. Have no effect on the Japanese balance of trade B. Tend to worsen the Japanese balance of trade C. Tend to improve the Japanese balance of trade D. None of the above

Description : If the Japanese yen depreciates against other currencies in the exchange markets, this will: A. Have no effect on the Japanese balance of trade B. Tend to worsen the Japanese balance of trade C. Tend to improve the Japanese balance of trade D. None of the above

Last Answer : A. Have no effect on the Japanese balance of trade

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

The markets in which the market offerings are bought from sellers for reselling purpose are known as A. Business markets B. Reseller markets C. Government markets D. International markets

Description : The markets in which the market offerings are bought from sellers for reselling purpose are known as A. Business markets B. Reseller markets C. Government markets D. International markets

Last Answer : B. Reseller markets

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Last Answer : c) Market Penetration

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

It all depends on the variables of a situation" best describes the A. Classical approach B. Human relations approach C. Systems approach D. Contingency approach

Description : It all depends on the variables of a situation" best describes the A. Classical approach B. Human relations approach C. Systems approach D. Contingency approach

Last Answer : D. Contingency approach

Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company

Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company

Last Answer : B. Entire marketing mix