An intermediary between the producer and consumer is called 1. Middlemen 2. Agent 3. Broker 4. All of the above 5. None of these

An intermediary between the producer and consumer
is called
1. Middlemen
2. Agent
3. Broker
4. All of the above
5. None of these
by

1 Answer

Answer :

Middlemen
by

Related questions

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate users of the products 3. always sells products to retailers 4. does not take title to products 5. none of these

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these

Last Answer : links producers to other middlemen or the ultimate users of the products

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

The difference between an agent and a broker is that an agent A)is an intermediary, whereas a broker is not. B)represents the seller and a broker represents the buyer. C)determines who the consumers are, whereas the broker does not determine the customers. D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Description : The difference between an agent and a broker is that an agent A)is an intermediary, whereas a broker is not. B)represents the seller and a broker represents the buyer. C)determines who the ... D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Last Answer : D)usually represents people on a permanent basis, whereas a broker usually does so on a temporary basis.

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Description : A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Last Answer : branch

The primary purpose of a broker is to1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in the food industry by developing permanent, trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Last Answer : bring buyers and sellers together

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Description : Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Last Answer : D)dual distribution

The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Description : The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Last Answer : Wholesaler

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Last Answer : Cars

In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these

Description : In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these

Last Answer : Wholesaler

The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these

Last Answer : Two level channel

……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Description : ……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Last Answer : c. Retailer

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

Stag" in a share market is 1. an animal 2. a short term security 3. a broker who deals in new shares 4. shares of shut down companies 5. None of these

Description : Stag" in a share market is 1. an animal 2. a short term security 3. a broker who deals in new shares 4. shares of shut down companies 5. None of these

Last Answer : a broker who deals in new shares

A camera in the hands of a professional photographer is a _____ good. (1) Free (2) Intermediary (3) Consumer (4) Capital

Description : A camera in the hands of a professional photographer is a _____ good. (1) Free (2) Intermediary (3) Consumer (4) Capital

Last Answer : (2) Intermediary Explanation: Good is any tangible item, whether produced or found naturally and which is available for exchange. Free good is a good that is so abundant is supply that it has no ... product that is used as an input into the production process of either the same firm or another,

A hammer in the hands of a house-wife is a ______ good. (1) consumer (2) capital (3) free (4) intermediary

Description : A hammer in the hands of a house-wife is a ______ good. (1) consumer (2) capital (3) free (4) intermediary

Last Answer : (4) intermediary Explanation: Good is any tangible item, whether produced or found naturally and which is available for exchange. Free good is a good that is so abundant is supply that it has no ... product that is used as an input into the production process of either the same firm or another.

A camera in the hands of a professional photographer is a _______ good. (1) Free (2) Intermediary (3) Consumer (4) Capital

Description : A camera in the hands of a professional photographer is a _______ good. (1) Free (2) Intermediary (3) Consumer (4) Capital 

Last Answer : Intermediary

A hammer in the hands of a house-wife is a ______ good. (1) consumer (2) capital (3) free (4) intermediary

Description : A hammer in the hands of a house-wife is a ______ good. (1) consumer (2) capital (3) free (4) intermediary

Last Answer : intermediary

A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Last Answer : A)branch

Real Estate Broker and Sales Agent?

Description : Real Estate Broker and Sales Agent?

Last Answer : Homeownership has always been part of America. Since the firstwestward expansions of the early nineteenth century, land ownershiphas been part of the American Dream. The Great Depression of the1930s ... important and the complexityof the transaction, hiring a real estate broker or sales agent is

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

Description : Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

Last Answer : D)commission merchant

The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

Which of the following is not a type of commercial agents? a. Banker b. Special agent c. Broker d. Commission agent

Description : Which of the following is not a type of commercial agents? a. Banker b. Special agent c. Broker d. Commission agent

Last Answer : b. Special agent

A ……… is a mercantile agent entrusted with the possession of goods for the purpose of selling them. a. Commercial agent b. Factor c. Broker d. Commission agent

Description : A ……… is a mercantile agent entrusted with the possession of goods for the purpose of selling them. a. Commercial agent b. Factor c. Broker d. Commission agent

Last Answer : b. Factor

…… is an agent who is appointed to sell goods at a public auction for reward. a. Commission agent b. Broker c. Auctioneer d. Factor

Description : …… is an agent who is appointed to sell goods at a public auction for reward. a. Commission agent b. Broker c. Auctioneer d. Factor

Last Answer : c. Auctioneer

An agent who has authority to do all acts connected with a particular trade, business or employment. a. Commission agent b. General agent c. Del credere agent d. Broker

Description : An agent who has authority to do all acts connected with a particular trade, business or employment. a. Commission agent b. General agent c. Del credere agent d. Broker

Last Answer : b. General agent

Which of the following would not reduce the transaction cost in a market? (a) a real estate agent, when buying a house (b) a stock broker, when purchasing stock (c) a full page newspaper ad to sell your used lawn mower (d) a farmer’s market for fresh produce

Description : Which of the following would not reduce the transaction cost in a market? (a) a real estate agent, when buying a house (b) a stock broker, when purchasing stock (c) a full page newspaper ad to sell your used lawn mower (d) a farmer’s market for fresh produce

Last Answer : (c) a full page newspaper ad to sell your used lawn mower 

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Last Answer : Manufacturer

A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these

Last Answer : Diversification

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Last Answer : speciality products

LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these

Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these

Last Answer : Direct marketing

A DSA means ? 1. Directly Selling Authority 2. Direct Selling Agent 3. Direct Shifting Authority 4. Domestic Seller Agent 5. Distributors and Selling Agencies

Description : A DSA means ? 1. Directly Selling Authority 2. Direct Selling Agent 3. Direct Shifting Authority 4. Domestic Seller Agent 5. Distributors and Selling Agencies

Last Answer : Direct Selling Agen

The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Description : The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Last Answer : A. complex buoying behavior

Consumer day is celebrated on __________________ 1. March 15th 2. June 15th 3. May 15th 4. July 15th 5. March 25th

Description : Consumer day is celebrated on __________________ 1. March 15th 2. June 15th 3. May 15th 4. July 15th 5. March 25th

Last Answer : March 15th

Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these

Description : Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these

Last Answer : The sale of goods by a foreign supplier at a price below a native supplier's prices

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in the brand's image 3. a decline in the organization's image 4. increased costs of promotion 5. none of thes

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these

Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these

Last Answer : Consumer tastes

A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer

Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer

Last Answer : target public

Classification of products into goods, services, and ideas is determined by the : 1. Degree of labour intensiveness 2. Type of markets 3. Dominant component 4. Skill of the service provider 5. Degree of consumer contact

Description : Classification of products into goods, services, and ideas is determined by the : 1. Degree of labour intensiveness 2. Type of markets 3. Dominant component 4. Skill of the service provider 5. Degree of consumer contact

Last Answer : Dominant componen

Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Last Answer : consumer convenience products

Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above

Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above

Last Answer : All of the above