Ralph Lauren sells Polo products through department stores as well as in its own
specialty shops. The designer uses __________ as a channel strategy.
A)channel extension
B)intermediary exclusion
C)broker utilisation
D)dual distribution
E)channel diversification
specialty shops. The designer uses __________ as a channel strategy.
A)channel extension
B)intermediary exclusion
C)broker utilisation
D)dual distribution
E)channel diversification