What is the overall goal of relationship marketing ?
1. Encourage utilization of products over the lifespan
of the consumer
2. Increase sales of new products
3. Improve profitability
4. Developing strategic partnerships with valued
customers
5. All the above
1. Encourage utilization of products over the lifespan
of the consumer
2. Increase sales of new products
3. Improve profitability
4. Developing strategic partnerships with valued
customers
5. All the above