Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Marketers should view packaging as a major strategic
tool, especially for
1. consumer convenience products
2. consumer shopping products
3. industrial products
4. specialty products
5. none of these
by

1 Answer

Answer :

consumer convenience products
by

Related questions

Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Last Answer : A)consumer convenience products.

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought

Last Answer : convenience

Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Last Answer : A)Convenience

Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

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Last Answer : convenience goods

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought

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Last Answer : B)convenience

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

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Last Answer : speciality products

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Description : Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Last Answer : B)Shopping

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

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Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

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Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

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Last Answer : D)Personal selling

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

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A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

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Last Answer : B)unsought

Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

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Last Answer : B)shopping

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

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Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

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Last Answer : C)complexity and variability.

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

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Last Answer : D)Producer, wholesalers, retailers, consumers

In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes

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Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

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The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

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An example of a convenience consumer product is 1. stereo equipment 2. petrol 3. a motorcycle 4. a bicycle 5. athletic shoes

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___________ are products bought by individuals and organizations for further processing or for use in conducting a business ? 1. Consumer Products 2. Services 3. Industrial Products 4. Speciality Products 5. None of these

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Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style4. quality 5. package

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When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there are similarities between the two cultures 4. if packaging is adjusted to match local customs 5. none of these

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__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

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Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

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_____ are industrial pro ial products t ducts that aid in t hat aid in the buyer he buyer’s produc ’s production or o tion or operations, in ions, including installations and accessory equipment. a. Materials b. Parts c. Capital items d. Specialty products

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Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these

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A light bulb can be considered all of the following EXCEPT 1. a consumer product 2. a business to business product 3. either a consumer product or an industrial product 4. an industrial product if it is used to light an assembly line in a factory 5. a consumer product if it is used to light the office of the board of directors

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Which of the given reasons, is NOT a valid reason for packaging of food items? a) Security and portion control. c)Marketing and convenience b) Protection and information transmission. d) None of the mentioned

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Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

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When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

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Last Answer : environmental scanning and analysis

A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive than other items in the same product class 5. prompts the purchaser to make comparisons among alternatives

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Last Answer : requires purchase planning, and the buyer will not accept substitutes

If there are any SaaS marketers, where do you guys gain information?

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Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

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Last Answer : D. All of the above

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Last Answer : D. Increase open rates and click rates

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Last Answer : B. Increase open rates and click rates

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Last Answer : A. personalization

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

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Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

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Last Answer : C. Interactive Marketing

Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

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Last Answer :  Disclosure.

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

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Last Answer : All the above

Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.

Last Answer : E)on-time delivery.