Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Emotional and Rational buying motives can be
differentiated on the basis of
1. Time in purchasing
2. Dominance
3. nature of Product
4. All of the above
5. None of these
by

1 Answer

Answer :

All of the above
by

Related questions

Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Last Answer : All the above

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

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Last Answer : situational, lifestyle and demographic

Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

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which triggers positive or negative emotions leads to purchase motivation *  emotional appeal  rational appeal  moral appeal  irrational appeal

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Last Answer :  emotional appeal

The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as A. emotional appeal B. rational appeal C. moral appeal D. irrational appeal

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which triggers positive or negative emotions leads to purchase motivation A.emotional appeal B.rational appeal C.moral appeal D.irrational appeal Answer : A

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The group of people within an organization who are involved in making organizational purchase decisions is referred to as 1. the new-task team 2. negotiators 3. purchasing agents 4. deciders 5. the buying centre

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Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force

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The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

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Attitude, once established Options: A) Generally continue to exist even if they do not provides satisfaction for one's motives B) Can be changed relatively easily by introducing logical proof of contrary view point’s C) Can be changed more effectively by intellectual appeal than by emotional appeal D) Are often maintained through selective perception

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_________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons

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The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

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Last Answer : (C) 6.5

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Last Answer : D)situational, lifestyle, and demographic.

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

The immunoglobulins are differentiated and also named on the basis of (A) Electrophoretic mobility (B) Heat stability (C) Molecular weight (D) Sedimentaiton coefficient like 7 S, 19 S etc.

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Yersinia enterocolitica and Y. pestis can be differentiated on the basis of which of the following tests? A.Decarboxylation of ornithine B.Fermentation of sucrose and cellobiose C.Motility at 22°C D.All of these

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Last Answer : D.All of these

Underwriting in terms of shares means 1. Agreeing to purchase shortfall of shares in a company in case of undersubscription 2. Selling shares at a discount 3. Purchasing property at less than market price 4. a and b 5. None of these

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Last Answer : Agreeing to purchase shortfall of shares in a company in case of undersubscription

Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

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Last Answer : Location of Market place

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

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A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

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Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

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Rational religion' stressing allegorical meanings + 'emotional science' inventing rituals - What is the potential of such an approach?

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Last Answer : I am disturbed by having this be an either/or kind of situation - there is no reason to align science with the status of religion because it would lead to a different kind of fundamentalism and as ... but we don't have to screw around with the institution of science in order to encourage that.

Be honest, how much does marketing and advertising affect your purchasing behavior?

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which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. *  B2B independent e-marketplace  buyer-oriented marketplace.  supplier-oriented marketplace.  vertical and horizontal e-marketplace

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Last Answer :  buyer-oriented marketplace

A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: *  B2B independent e-marketplace.  buyer-oriented marketplace.  supplier-oriented marketplace.  vertical and horizontal e-marketplace

Description : A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: *  B2B independent e-marketplace.  buyer-oriented marketplace.  supplier-oriented marketplace.  vertical and horizontal e-marketplace

Last Answer :  buyer-oriented marketplace

A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: A. B2B independent e-marketplace. B. buyer-oriented marketplace. C. supplier-oriented marketplace. D. vertical and horizontal e-marketplace. E. None of the above. Ans: B

Description : A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: A. B2B independent e-marketplace. B. buyer-oriented marketplace. C. supplier-oriented marketplace. D. vertical and horizontal e-marketplace. E. None of the above. Ans: B

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which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. A.B2B independent e-marketplace. B.buyer-oriented marketplace. C.supplier-oriented marketplace. D.vertical and horizontal e-marketplace. Answer: B

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How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it C. By providing huge discounts on your products or services D. By placing reviews prominently on your website

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Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it

Is there ever an odds to payout ratio that makes purchasing a lottery ticket a mathematically rational choice?

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Description : Which one of the following cannot be explained on the basis of Mendel's law of dominance? (a) The discrete unit controlling a particular character is called a factor. (b) Out of one pair of ... any blending and both the characters recover as such in F2 generation. (d) Factors occur in pairs.

Last Answer : (c) Alleles do not show any blending and both the characters recover as such in F2 generation

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

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When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

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Last Answer : D)pull

If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

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Sales targets are fixed on the basis of 1. Past experience 2. Time period 3. Brand positionally 4. All the above 5. None of these

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Sales targets are fixed on the basis of__________ 1. Past experience 2. Time period 3. Brand positionary 4. All the above 5. None of these

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Description : Which of the following labels is not associated with a role of buying Decision Making Unit ? 1. Supplier 2. Gatekeeper 3. Decision Maker 4. User 5. None of these

Last Answer : Gatekeeper

Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these

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The practice of looking at goods in shop windows, without buying anything is 1. Empty Shopping 2. Timely Shopping 3. Outing Shopping 4. Window Shopping 5. Outdoor Shopping

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Which among the following is not a function of marketing channel ? 1. Buying 2. Selling 3. Producing 4. Promoting 5. none of these

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A merchant wholesaler 1. takes title and assumes risk and is generally involved in buying and reselling products 2. takes title and possession of goods and sells only to retailers 3. does not take title and possession of goods but may facilitate 4. deals exclusively with industrial products 5. none of these

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Last Answer : takes title and assumes risk and is generally involved in buying and reselling products

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

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A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

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Last Answer : social factors

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

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Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy luxuries with 4. it is a ready source of buying power 5. it is essential for forecasting future business trends

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In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

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