The strategy of identifying an attractive market
segment and serving it in a way that differentiates the
retailer from others in consumers' minds is termed :
1. product positioning
2. niche retailing
3. retail positioning
4. merchandise policy
5. none of these
segment and serving it in a way that differentiates the
retailer from others in consumers' minds is termed :
1. product positioning
2. niche retailing
3. retail positioning
4. merchandise policy
5. none of these