Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Fraudulent usage, inability to attract potentially brand  -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent  -user incentives  D)Coupons E)Premiums
by

1 Answer

Answer :

D)Coupons
by

Related questions

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Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

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Last Answer : E)keeping customers satisfied.

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Last Answer : D)sample

As a consumer are you loyal to any Brand?

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Last Answer : Oh and if you are, why?

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Last Answer : D. Place or distribution decisions

. At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as A. Inseparability B. Intangibility C. Heterogeneity D. Perishability E. Dependency

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Last Answer : D. Perishability

__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

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Last Answer : D)Internal marketing

The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

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Last Answer : D)internal customers.

A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its marketing unit on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

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Last Answer : B)regions.

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Last Answer : D)Delta employees.

Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point -of-purchase displays D)packaging E)telemarketing

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Last Answer : A)provide Knox with market information.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

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