What is customer experience?

What is customer experience?
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From a report by jaswinder singh"Any organization that wants to create products and services that wow its customers must really listen to what its customers need."And collect their customer experiences to make their plans for brand management, customer services, product launches, marketing strategies and more...But what could be the best methods to collect customer experiences; one of the newest methods is to imitate a real buying or service experience in a laboratory environment and to watch and write down what the customers are doing and how do they react to every service action.Also there is a website for the customers to write down their experiences so that their experiences could lead the companies to the point that they improve their products and services: http://www.musterideneyimi.
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