Pursuing a Career as a Brand or Product Manager?

Pursuing a Career as a Brand or Product Manager?
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Succeeding as a brand or product manager requires the ability to manage all the multiple tasks involved in commercializing a product or service. This could involve managing the product’s marketing initiatives, its production schedule, the vendors who provide essential materials and parts, as well as the sales or distribution channels the company pursues. These positions require individuals with solid business acumen who are able to perform multiple business functions. Depending upon the position and the company, a brand or product manager could also fill the role of sales professional. Some businesses consider their brand and product managers as small business units. Brand and product managers are responsible for not only the success or failure of commercialization, but they also have P&
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