A brand manager in a multiproduct firm would be
considered responsible for
1. the performance of a specific brand
2. all brands within a product line
3. branding the products of the firm
4. all brands made by the firm
5. none of these
considered responsible for
1. the performance of a specific brand
2. all brands within a product line
3. branding the products of the firm
4. all brands made by the firm
5. none of these