Vertical scaling - This is undoubtedly the easiest and most straightforward Facebook ad scaling technique, so it’s a pretty good place to start.If you were able to set-up and launch your Facebook ad campaign in the first place, you’re able to follow the vertical scaling technique.When you scale vertically, you increase your budget slowly and monitor for a proportionally improved ROI.Horizontal scaling - The other way that you can scale your Facebook ads is with the horizontal scaling technique.The great thing about the horizontal scaling technique is that you can immediately increase your Facebook ad spend to any level that you’d like.In order for you to do this, you’re going to need to duplicate your ad campaigns.When you scale horizontally, you spread testing across multiple ad sets, au