Idea of new product is tested in potential consumers to determine consumer acceptance at _________ stage. A. Concept. B. Product development. C. Test marketing. D. Commercialization.

Idea of new product is tested in potential consumers to determine consumer acceptance at
_________ stage.
A. Concept.
B. Product development.
C. Test marketing.
D. Commercialization.
by

1 Answer

Answer :

C. Test marketing.
by

Related questions

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

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Today, many companies are using managerial techniques that are designed to encourage _________. A. increasing profits B. legal compliances C. Ethical behaviour D. shareholders value

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Project management is ideally suited for a business environment requiring all of the following except _________. A. Flexibility B. Innovation C. speed D. Repetability

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The UK government has implemented a number of policies to encourage Entrepreneurship in schools. One such initiative is _________. A. Young Enterprise. B. Youth venture. C. Young Business. D. Young Initiative.

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Last Answer : A. Young Enterprise.

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Last Answer : B. A realistic sales forecast.

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Last Answer : A. conglomerate diversification.

When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

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Last Answer : D. concentric integration.

Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.

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Last Answer : C. innovation.

Goods or services reach the market place through ________. A. marketing channels. B. multilevel pyramids. C. monopolies. D. multiplication.

Description : Goods or services reach the market place through ________. A. marketing channels. B. multilevel pyramids. C. monopolies. D. multiplication.

Last Answer : 1

The use of informal networks by entrepreneurs to gather information is known as _______. A. Secondary research. B. Entrepreneurial networking. C. Informal parameters. D. Marketing

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Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

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New Small Scale industries are exempted from the payment of income tax under section 80J is called __________ A. Development Rebate.. B. Investment Allowance. C. Rehabilitation Allowance. D. Tax Holiday

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Last Answer : B. Investment Allowance.

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

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Last Answer : c) Future generation entrepreneurs

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Last Answer : B. Agricultural and Rural

Entrepreneurial development is the key to achieve all-round __________ through A. economic development B. increase in profits C. shareholders value D. business development

Description : Entrepreneurial development is the key to achieve all-round __________ through A. economic development B. increase in profits C. shareholders value D. business development

Last Answer : A. economic development

The policy which emphasized the need of promoting small-scale industries through integrated industrial development is_____________. A. IPR 1948. B. IPR 1956. C. IPR 1977. D. IPR 1980.

Description : The policy which emphasized the need of promoting small-scale industries through integrated industrial development is_____________. A. IPR 1948. B. IPR 1956. C. IPR 1977. D. IPR 1980.

Last Answer : C. IPR 1977.

The policy which stressed the role of cottage and small-scale industries for balanced industrial development of the country is ___________. A. IPR 1940. B. IPR 1948. C. IPR 1956. D. IPR 1977.

Description : The policy which stressed the role of cottage and small-scale industries for balanced industrial development of the country is ___________. A. IPR 1940. B. IPR 1948. C. IPR 1956. D. IPR 1977.

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Last Answer : B. To provide capital for business development in exchange for a stake in the Business ownership.

National Alliance of Young Entrepreneurs (NAYE) Sponsored an Entrepreneurial Development scheme with Bank of India in______________. A. January 1920. B. August 1920. C. January 1972. D. August 1972.

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Last Answer : A. Directorate General of Technical Development.