A company is in the ____________ stage of the new
product development process when the company
develops the product concept into a physical product
in order to assure that the product in order to assure
that the product idea can be turned into a workable
product.
1. product development
2. commercialization
3. marketing strategy
4. business analysis
5. none of these
product development process when the company
develops the product concept into a physical product
in order to assure that the product in order to assure
that the product idea can be turned into a workable
product.
1. product development
2. commercialization
3. marketing strategy
4. business analysis
5. none of these