Which of the following companies would probably be most interested in tracking  discretionary income levels?
A)Asda Supermarkets
B)BMW automobiles
C)The Post Office
D)Kraft General Foods
E)Marks and Spencer

1 Answer

Answer :

B)BMW automobiles

Related questions

Description : In a period of recession, which of the following products would probably see the smallest negative impact on sales? A)Nike sportswear B)Sunmed holidays C)Sony televisions D)HP baked beans E)Kraft General Foods microwave popcorn

Last Answer : D)HP baked beans

Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

Last Answer : C)product

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Description : 3) You would expect to find Marks and Spencer, Debenhams and Boots in an area known as the ----------- in a town or city. A)central business district B)prime pitch C)retail zone D)central trading area.

Last Answer : B)prime pitch

Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label

Last Answer : D)an own label

Description : Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Last Answer : C)primary

Description : Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called: A)disposable income B)taxable income C)accounting income D)discretionary income E)credit

Last Answer : D)discretionary income

Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals

Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

Description : The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Last Answer : C)purchase situation.

Description : By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income ... current buying power at the expense of future buying power D)expand both disposable income and wealth

Last Answer : C)expand current buying power at the expense of future buying power

Description : Jan is shopping at Asda. She completes an entry form at the checkout for a prize draw which gives her a chance to win a new car. Jan is participating in a: A)consumer contest B)sales contest C)sales competition D)consumer sweepstake

Last Answer : D)consumer sweepstake

Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Last Answer : A)dual distribution.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Description : Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.

Last Answer : A)the product is used infrequently.

Description : Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit

Last Answer : A)strategic business unit

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends

Last Answer : D)it is a ready source of buying power

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Description : Those of you in North America, do you have a Marks & Spencer store in your area?

Last Answer : No. We used to, but they closed down all of their Canadian stores several years ago.

Description : he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper

Last Answer : E)gatekeeper

Description : Which of the following firms would most likely have a monopoly for its competitive environment? A)Sunset Cablevision B)Montgomery Transport C)Post Office Parcel Services D)Telecom Car Phones E)Dorset Lawn Care

Last Answer : A)Sunset Cablevision

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Description : If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

Last Answer : B)product quality.

Description : To announce the development of a new surgical breakthrough, a hospital management team feels it needs to get wide media coverage. Under these circumstances, which one of the following ... )Captioned photograph B)Feature article C)Third party endorsement D)Television advertisement E)Press conference

Last Answer : E)Press conference

Description : Air-tech management learns that last month's production run of heaters is defective and announces a recall of the specific models produced. To handle the large number of products ... distribution centre B)private warehouse C)dispatching shipment system D)public warehouse E)materials handling system

Last Answer : D)public warehouse

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Last Answer : B)a telephone

Description : Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major ... will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Last Answer : A)mail

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Description : If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Last Answer : C)Projective technique

Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Last Answer : A)Product

Description : In one corner of its magazine advertisement for office copiers, Pitney Bowes places a small box asking for the names and addresses of individuals or companies seeking more information. Pitney has ... facilitate ______ for this communication. A)decoding. B)feedback. C)encoding. D)noise reduction.

Last Answer : D)noise reduction.

Description : What's the deal with supermarkets and lettuce companies putting moisture on vegetables?

Last Answer : It makes shoppers think the product is more fresh. Other than that, no benefit.

Description : An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Last Answer : C)types of customers.

Description : Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

Last Answer : C)Personal selling

Description : 12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

Last Answer : C)Personal selling

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs

Last Answer : C)people within the market have heterogeneous needs

Description : What do you spend your discretionary income on?

Last Answer : Entertainment, a few personal luxuries, and savings.

Description : Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called : 1. disposable income 2. taxable income 3. accounting income 4. discretionary income 5. credit

Last Answer : discretionary income

Description : Which of the following companies has tied up with ICICI Lombard General Insurance to offer motor insurance to its customers? A) Audi B) BMW C) Ford D) Porsche E) Volkswagen

Last Answer : B) BMW Explanation: BMW has partnered with ICICI Lombard General Insurance to provide the most comprehensive and beneficial motor insurance solutions to BMW customers.

Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Last Answer : C)line family branding.

Description : Is there an asda in the isle of man?

Last Answer : No, sorry - there are no branches of ASDA on the Isle ofMan.

Description : If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nissan has characteristics associated with the ___________ concept. A)production B)sales C)marketing D)social

Last Answer : A)production

Description : Hellman's (Best Foods ) Mayonnaise or Kraft Miracle Whip on sandwiches?

Last Answer : I prefer real mayo but…I do love Miracle Whip to dip cabbage wedges in ( the lazy persons cole slaw haha ) and to make an american cheese sandwich. MW on toasted bread with american cheese. I have not had one of those sandwiches in decades but loved it as a kid.

Description : Originally marketed in powderized form, became popular after a 1960s marketing effort that placed a launch-pad on the canister and a slogan connecting it to a newly attractive ‘profession’. Which brand, now owned by Kraft Foods?

Last Answer : Tang

Description : Do UPS, Fedex, and Post Office tracking numbers repeat?

Last Answer : answer:Eventually I'm sure they do. They're not meant to be unique forever and many of the digits carry other information, so aren't able to be incremented. All carriers let their tracking ... a while and I would imagine they're eventually put back in the pool sometime after that expiration.