McDonald's and KFC satisfy hungry consumers in every hemisphere. This is an example  of
VU Cafeteria
A)globalisation.
B)customisation.
C)internationalisation.
D)regionalisation.

1 Answer

Answer :

A)globalisation.

Related questions

Description : Standardised Nike and Adidas shoes worldwide is an example of A)globalisation. B)customisation. C)culturalisation. D)internationalisation.

Last Answer : A)globalisation.

Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Last Answer : C)PepsiCo selling soft drinks.

Description : Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Last Answer : C)a trading company

Description : axes levied by a nation on goods bought outside its borders and brought in are called A)import duties. B)export duties. VU Cafeteria C)export tariffs. D)quotas. E)import tariffs.

Last Answer : E)import tariffs.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

Description : A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product ... C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

Last Answer : b)a product specific spending pattern

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

Description : the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Last Answer : C)self-regulation

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

Description : Which one of the following statements about self-regulatory programmes is FALSE? A)they are usually less expensive than governmental ones VU Cafeteria B)their guidelines are generally more ... nor the authority to enforce guidelines D)the guidelines are generally stricter than governmental ones

Last Answer : D)the guidelines are generally stricter than governmental ones

Description : When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Last Answer : D)Marketing concept

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Last Answer : B)most efforts of the organisation

Description : Which combination of the following factors has driven globalisation in the recent past? (i) Growth of multinational corporations (ii) Internationalisation of finance (iii) Increased international trade A. (i) and (ii) B. (i) and (iii) C. (ii) and (iii) D. (i),(ii) and (iii)

Last Answer : C. (ii) and (iii)

Description : Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

Last Answer : C)service industries

Description : How much fruits and vegatables are needed to cancel out McDonalds and KFC every day?

Last Answer : Just enough to ‘poop” out the bad stuff.

Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Last Answer : C)grocery shoppers.

Description : If McDonalds and KFC are repacking old meat with new labels in China, do you think they have been doing that to us in the rest of the world for some time now?

Last Answer : answer:Well, to be clear it wasn't McDonalds or KFC, it was the company supplying them meat. I would not at all be surprised to find that happening by a US meat distributor ... trim down the overpopulation problem for which they themselves are responsible? Don't make suppositions without merit.

Description : What do you think about toddlers being fed McDonalds or KFC?

Last Answer : I can understand the convenience of it,but if I had kids,they would be health nuts at an early age and probably hate their mother for it ;)

Description : McDonald's always .. KFC didn't come in for me

Last Answer : McDonalts :)

Last Answer : NO !!! To be honest - I tried both McDonald's and KFC - and I'd rather have a "paper button", without onions and vinegar (I like the press) ... ;-)

Description : Is KFC healthier than McDonald's?

Last Answer : No ! KFC using at least 95% real chicken! But i think McDonalds chicken is probably only 25% real chicken! Sorry McDonalds! They need to know the truth!

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same

Description : To set the price of a new dictionary, Houghton Mifflin needs to know how many dictionaries can be sold at different prices. The dependent variable in this example would be: A)competition B)book publishers C)sales D)price E)consumers

Last Answer : C)sales

Description : Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other ... do not support the marketing concept. D)A product may fit the needs of too many segments.

Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

Description : Kregger Rug Cleaning Service offers potential customers one room of carpet cleaned free. Kregger makes this offer in an effort to satisfy which one of the following quality areas for service? A)value B)experience C)credence D)search

Last Answer : B)experience

Description : An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when ... whether the product will satisfy his or her needs. D)experiences the product for the first time.

Last Answer : B)begins using that specific product when the need for that general type of product arises.

Description : The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

Last Answer : D)for promotional reasons

Description : The label on a soft drink can reads "cool and refreshing." For what reason are these words used? A)To provide information B)To encourage multiple purchases C)To promote the product D)To satisfy legal requirements

Last Answer : C)To promote the product

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

Description : Why is a high material standard of living simply not enough in society today? A)people desire a variety of intangible benefits from products B)human beings never totally satisfy their desires C) ... for the purpose of happiness D)people also desire a high degree of quality in their lives

Last Answer : D)people also desire a high degree of quality in their lives

Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Last Answer : C)achieve the organisation's goals.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

Description : 1) Which one of the following buying situations is MOST consistent with routine response behaviour? A)John buying his first pair of basketball shoes B)Mary buying a new set of tyres for her car ... rod and reel D)Sally buying a quarter pounder at McDonalds E)Bill buying a new software programme

Last Answer : D)Sally buying a quarter pounder at McDonalds

Description : McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Last Answer : C)has several target markets.

Description : “Globalisation and greater competition among producers has been of advantage to consumers.” -SST 10th

Last Answer : Globalisation and competition among producers, an advantage to consumers: . Globalisation and greater competition among producers, both local and foreign producers have been of advantage to consumers. . ... several products. . They enjoy much higher standards of living that was possible earlier.

Description : What is the impact of globalisation on the consumers of India? -SST 10th

Last Answer : . Globalisation and greater competition among producers-both local and foreign-have been of advantage to consumers, particularly the well-off sections in the urban areas. . There is a greater choice ... As a result, these people today enjoy much higher standards of living than was possible earlier.

Description : Globalisation and greater competition among producers has been of advantage to consumers.' Justify the statement with examples. -SST 10th

Last Answer : Globalisation and greater competition within the market have been of advantage to the consumers, particularly the well-off sections in the urban areas. 1. The consumers now enjoy the improved ... the financial ability of the people, thus, contributing to the overall development of the consumers.

Description : Globalisation and greater competition among producers has been advantageous consumers.' Support the statement with examples. -SST 10th

Last Answer : Globalisation and greater competition have been advantageous to consumers: 1. The well-off sections of the society have access to highest international brands. For example, a person in India ... using regular clothes can get specialized like sports gear easily because of companies like Reebok.

Description : ‘Globalisation and competition among producers have been of advantage to the consumers.’ Give arguments in support of this statement. -SST 10th

Last Answer : (i) More choice for consumers : Globalisation and competition among producers has enabled the consumer to have a wide range of choice available in market. For example, ... improvement in information and communication technology like computers, internet, telephone including mobile phones etc.

Description : “Globalisation and competition among producers has been of advantage to the consumers.” Give arguments in support of this statement. -SST 10th

Last Answer : (i) There is greater choice available to the consumers in goods. (ii) The quality of goods has been improved. (iii) Prices of goods are lower. (iv) Consumers are now able to enjoy a better life.

Description : Globalisation and greater competition among producers has been of advantage to consumers.” -SST 10th

Last Answer : (i) Globalisation and competition among producers has enabled the consumer to have a wide range of choice available in market. For example, Chinese mobiles and Indian mobiles both ... in information and communication technology like computers, internet, telephone including mobile phones, etc.

Description : “Globalisation and greater competition among producers has been advantageous to consumers.” -SST 10th

Last Answer : ' Globalisation and greater competition among producers has been advantageous to consumers: (i) Globalization and greater competition among producers both local and foreign has been of advantageous to consumers, ... in our markets is a recent phenomenon and has brought changes in lives of people.

Description : ‘‘Globalisation has been advantageous to consumers as well as to producers.’’ -SST 10th

Last Answer : Globalisation has been advantageous to producers in the following ways: (i) The producers now have access to the international markets. (ii) Globalisation has also enabled free movement of capital, i.e. ... MNCs as they have now larger choice in the goods that are available to them in the market.