Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

Compaq Computers collects information about political, legal, regulatory, societal,  VU Cafeteria
economic, competitive and technological forces that may affect its marketing activities.  This process is called:
A)environmental scanning
B)survey of environment
C)marketing information analysis
D)environmental analysis
by

1 Answer

Answer :

D)environmental analysis
by

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fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

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the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

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hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

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To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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P.E.S.T.L.E. is an abbreviation for….. A. Political, Economic, Social, Technological, Legal and Environmental. B. Political, Economic, Supply-chain, Technological, Legal and Environmental. C. Political, Economic, Supply-chain, Technological, Legal and E-business. D. None of these options is correct.

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Which of the following is NOT an advantage of Strategic Management ? A. It provides organizations with a clearer sense of direction and purpose B. It helps improve the political, economic, social and technological environment of the Orgn C. It helps orientate Mgt. decisions to relevant environmental conditions D. It helps organizations be proactive than reactive

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The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

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The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research

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A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the _____________ that influence(s) the firm's strategy 1. operating situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

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PESTLE analysis is: a) a broad framework to help managers understand the environment in which their business operates. b) a checklist to ask how political, economic, strategic or technological developments can influence an industry and a company. c) a checklist for forecasting political, economic, strategic or technological factors. d) a framework for strategic analysis of internal and external environment

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Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

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Which of the following factors does the macro-environment not include? A. political and regulatory factors. B. customer needs in a given market. C. social and demographic factors. D. technological changes.

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In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections? A. Political B. Legal C. Political and economic and legal D. Political and environmental

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Last Answer : Political and environmental

In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read which section of the document? A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

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Which of the following is not a component of a marketing plan? A)Environmental analysis B)Marketing strategies C)Marketing advantages D)Executive summary E)Marketing implementation

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If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment D)technological assessment

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What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, organisational, psychological and individual C)environmental, psychological, individual and technological D)technological, organisational, environmental and interpersonal E)environmental, organisational, technological and individual

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A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

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