A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

A marketing audit's primary purpose is to
A)check on the firm's current marketing position for financial and legal reasons.
B)identify weaknesses in ongoing marketing operations and plan the necessary
improvements to correct these weaknesses.
C)focus on a few of the most important marketing activities and plan the methods to
improve them.
D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.
by

1 Answer

Answer :

B)identify weaknesses in ongoing marketing operations and plan the necessary
improvements to correct these weaknesses.
by

Related questions

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If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

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Last Answer : D)a lower cost structure than its competitors.

Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

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Last Answer : B)measurable."

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

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Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the __________that influence(s) the firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

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Operational audits generally have been conducted by internal and COA auditors, but may be performed by certified public accountants. A primary purpose of an operational audit is to provide: a. A measure of management performance in meeting organizational goalsb. The results of internal examinations of financial and accounting matters to a company's top-level management. c. Aid to the independent-auditor, who is conducting the examination of the financial statements. d. A means of assurance that internal accounting controls are functioning as planned.

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Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher

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The main objectives of student evaluation of teachers are: (a) To gather information about student weaknesses. (b) To make teachers take teaching seriously. (c) To help teachers adopt innovative methods of teaching. (d) To identify the areas of further improvement in teacher traits. Identify the correct answer from the codes given below: (A) (a) and (b) only (B) (b), (c) and (d) only (C) (a), (b) and (c) only (D) (a) only

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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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In establishing sales promotion objectives, a marketer should always A)concentrate on activities that will increase consumer demand. B)focus on consumers. C)be defensive in the methods used. D)align objectives with the organization's overall objectives.

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A process comprising an ongoing consideration and evaluation of the firm's system of quality control, including a periodic inspection of a selection of completed engagements, designed to enable the firm to obtain reasonable assurance that its system of quality control is operating effectively. a. Inspection b. Monitoring c. Peer review d. Engagement quality control review

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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity

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Labeling is important for informational, legal and ----- reasons. A)marketing B)branding C)strategic D)promotional

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Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational

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In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

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BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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In the marketing planning cycle, the final stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

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Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

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The real value of marketing research to the organisation can best be understood by. A)its immediate impact on profits B)the amount of time spent C)how much it costs D)improvements in the ability to make decisions E)the increase in sales volume or market share

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A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

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In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read which section of the document? A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

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The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

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A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer needs rather than its own abilities. D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.

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The acronym SWOT stands for A. Special Weapons for Operations Timeliness B. Services, Worldwide Optimization, and Transport C. Strengths Worldwide Overcome Threats D. Strengths, Weaknesses, Opportunities, and Threats

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Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

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Last Answer : C)Reward employees who use questionable business tactics

fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

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Last Answer : D)environmental analysis

When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

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Last Answer : C)obtain the necessary information

Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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Last Answer : D)they spend almost all their time dealing with daily problems.

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

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Last Answer : D)environmental analysis

Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

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Last Answer : D)competition

Don Evers tells his media buyer that due to the complexity of the firm's laser cutters he wants to focus exclusively on which one of the following media types? A)Radio B)Television C)Outdoor D)Broadcast E)Print

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Last Answer : E)Print

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

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Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

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Governmental auditing often extends beyond examinations leading to the expression of opinion on the fairness of financial presentation and includes audits of efficiency, economy, effectiveness, and also: a. Accuracy b. Evaluation c. Compliance d. Internal control

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Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

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Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

Developing a vision and mission, identifying an organization's external opportunities and threats, and determining internal strengths and weaknesses are all __________ activities. a. strategy-formulation b. strategy-implementation c. long-range planning d. short-range planning

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