If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

If Viking puts an advertisement in student newspapers offering to send people who send
in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help
move respondents through which two phases of the product adoption process?
A)Awareness and adoption
B)Trial and adoption
C)Interest and evaluation
D)Interest and adoption
by

1 Answer

Answer :

C)Interest and evaluation
by

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