A major problem with using style modification is that: A)customers have difficulty recognising that a change has been made B)such changes do not yield long -lasting appeal C)customers may perceive such modifications as less attractive D)they are almost always very costly

A major problem with using style modification is that:
A)customers have difficulty recognising that a change has been made
B)such changes do not yield long-lasting appeal
C)customers may perceive such modifications as less attractive
D)they are almost always very costly
by

1 Answer

Answer :

C)customers may perceive such modifications as less attractive
by

Related questions

A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Last Answer : customers may perceive such modifications as less attractive

A major problem with complex pricing structures is that they A)fail to generate the level of revenues needed by an organisation. B)confuse customers and lead to customer dissatisfaction. C)sometimes lead to regulation by governmental agencies. D)are almost always viewed as being deceptive by customers.

Description : A major problem with complex pricing structures is that they A)fail to generate the level of revenues needed by an organisation. B)confuse customers and lead to customer dissatisfaction. C) ... to regulation by governmental agencies. D)are almost always viewed as being deceptive by customers.

Last Answer : B)confuse customers and lead to customer dissatisfaction.

14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Description : 14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Last Answer : A)functional

RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Last Answer : E)style

On the difficulty of recognising creativity, de Bono said, "Any valuable creative idea is ..." What? (a) ... worth a thousand ordinary ideas." (b) "... always logical in hindsight." (c) "... the mark of a creative personality." (d) "... part of a stream of good ideas."

Description : On the difficulty of recognising creativity, de Bono said, "Any valuable creative idea is ..." What? (a) ... worth a thousand ordinary ideas." (b) "... always logical in hindsight." (c) "... the mark of a creative personality." (d) "... part of a stream of good ideas." 

Last Answer : (b) "... always logical in hindsight." 

The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Description : The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : D)Heterogeneity

Hair care, Ltd. adds an electrical component that automatically shuts off its curling tongs when they have been left on for over one hour. This improvement would best be classified as a:------ A)quality modification B)style modification C)functional modification

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Last Answer : C)functional modification

Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Description : Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Last Answer : A)dependability and durability

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

The physical elements in a store's design that appeal to customers' emotions are collectively termed A)imaging B)atmospherics C)ambience D)positioning

Description : The physical elements in a store's design that appeal to customers' emotions are collectively termed A)imaging B)atmospherics C)ambience D)positioning

Last Answer : B)atmospherics

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

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Last Answer : A)style

Consumers look closely at service quality when comparing competing services because A)they perceive all services to be essentially the same. B)all services are priced about the same. C)quality is the only relevant service characteristic. D)services are very difficult to evaluate.

Description : Consumers look closely at service quality when comparing competing services because A)they perceive all services to be essentially the same. B)all services are priced about the same. C)quality is the only relevant service characteristic. D)services are very difficult to evaluate.

Last Answer : D)services are very difficult to evaluate.

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

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Last Answer : A)provide Knox with market information.

During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Last Answer : D)some competitors are forced out.

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.

Last Answer : D)media personnel control the content and the timing of the communication.

. One of the major difficulties in the biological control of insect pest is that (a) the method is less effective as compared with the use of insecticides (b) the practical difficulty of introducing the predator to specific areas (c) the predator develops a preference to other diets and may itself become a pest (d) the predator does not always survive when transferred to a new environment.

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Last Answer : (d) the predator does not always survive when transferred to a new environment.

A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Last Answer : A)advertising expenditures.

"Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

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Last Answer : E)a trial close

How does lossy compression reduce the size of files? A. Through removing redundancies by grouping repeated data together. B. By removing some precision in data that humans would have difficulty to perceive. C. By grouping files into a single folder, thus reducing the amount of storage needed. D. By replacing blocks of data with more compact representations.

Description : How does lossy compression reduce the size of files? A. Through removing redundancies by grouping repeated data together. B. By removing some precision in data that humans would have difficulty to ... the amount of storage needed. D. By replacing blocks of data with more compact representations.

Last Answer : D. By replacing blocks of data with more compact representations.

Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Description : Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Last Answer : D)adapt promotion and product

Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

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Last Answer : B)adapt promotion only

Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Input-output analysis is most likely to yield what type of information? A)The number of employees that a firm has B)The industries that purchase the major portion of an industry's output C)The kinds of returns a firm is getting on its equipment investments D)The type of inventory turnover that is characteristic of a firm

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Last Answer : B)The industries that purchase the major portion of an industry's output

The recruiting and selection process should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more expensive steps are A)near the beginning. B)always completed before anything else. C)near the end. D)paid by the prospects rather than the company.

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Last Answer : C)near the end.

Assisting the producer's customers in selling to their own customers is the major purpose of which type of salesperson? A)Trade salesperson B)Technical salesperson C)Missionary salesperson D)Order getter E)Order taker

Description : Assisting the producer's customers in selling to their own customers is the major purpose of which type of salesperson? A)Trade salesperson B)Technical salesperson C)Missionary salesperson D)Order getter E)Order taker

Last Answer : C)Missionary salesperson

Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them to buy. C)location is the major determinant of store image. D)location determines the trading area from which the store must draw its customers. E)convenient location is an essential customer service.

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Last Answer : D)location determines the trading area from which the store must draw its customers.

Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Wessex Motors will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Description : Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major ... will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Last Answer : A)mail

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Last Answer : C)achieve the organisation's goals.

Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Description : Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Last Answer : C)penetration

Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? A)Advertising B)Public relations C)Sales management D)Sales promotion E)Personal selling

Description : Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? A)Advertising B)Public relations C)Sales management D)Sales promotion E)Personal selling

Last Answer : A)Advertising

14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: A)difficulty in observing subjects and measuring their reactions B)failure to duplicate all the conditions that affect choices in the marketplace C)difficulty gaining the interest and attention of subjects D)its high cost in comparison with field experimentation

Description : 14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: ... the interest and attention of subjects D)its high cost in comparison with field experimentation

Last Answer : B)failure to duplicate all the conditions that affect choices in the marketplace

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

Description : f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

Last Answer : D)Problem recognition

Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries. C)Because all countries have up-to-date postal services, direct mail advertising is always a viable option. D)Technology is generally not a problem in international marketing.

Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.

Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.

In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

Description : In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

Last Answer : B)the product is modifiable

To attract customers into stores, Spar advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called A)price lining. B)special-event pricing. C)experience curve pricing. D)superficial discounting. E)price leader pricing.

Description : To attract customers into stores, Spar advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called A)price lining. B)special-event pricing. C)experience curve pricing. D)superficial discounting. E)price leader pricing.

Last Answer : E)price leader pricing.

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Description : Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Last Answer : B)target market

The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment 3. avoid paying taxes 4. avoid the expense of costly research and development while still getting the benefits 5. none of these

Description : The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment ... the expense of costly research and development while still getting the benefits 5. none of these

Last Answer : use its strengths to take advantage of attractive opportunities in the environment

11) Designing research procedures that produce reliable marketing data means that: A)others using the same procedure will get almost identical data B)the procedure gives results that support the hypothesis C)the procedure gives results that contradict other research studies D)sampling must be done in a completely random manner

Description : 11) Designing research procedures that produce reliable marketing data means that: A)others using the same procedure will get almost identical data B)the procedure gives results that support the ... that contradict other research studies D)sampling must be done in a completely random manner

Last Answer : A)others using the same procedure will get almost identical data

Which one of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople? A)Publishing ethical guidelines for salespeople B)Firing unethical salespeople C)Retraining unethical salespeople D)Using customers to review ethical guidelines

Description : Which one of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople? A)Publishing ethical ... B)Firing unethical salespeople C)Retraining unethical salespeople D)Using customers to review ethical guidelines

Last Answer : B)Firing unethical salespeople

Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point -of-purchase displays D)packaging E)telemarketing

Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing

Last Answer : E)telemarketing

If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

Description : If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

Last Answer : B)undifferentiated