Which one of the following statements BEST characterises marketing research? A)research is a continuous process, providing a constant flow of information B)research is conducted on a special-project basis C)research is performed when routine information is required D)research is the basis for making recurring marketing decisions

Which one of the following statements BEST characterises marketing research? A)research is a continuous process, providing a constant flow of information B)research is conducted on a special-project basis
C)research is performed when routine information is required
D)research is the basis for making recurring marketing decisions
by

1 Answer

Answer :

B)research is conducted on a special-project basis
by

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