The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

The main reason a manufacturer may try to prohibit intermediaries from selling its
products outside designated sales territories is to
A)tighten its control over distribution of its products.
B)discourage competition from other manufacturers.
C)incorporate selective distribution.
D)contain costs.
by

1 Answer

Answer :

A)tighten its control over distribution of its products.
by

Related questions

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. discourage competition from other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

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Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and inspecting foods. C)have specialised knowledge of a particular commodity. D)provide services on a somewhat permanent basis and operate in specific geographic territories. E)charge higher commissions than most other brokers.

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A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

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In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution

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The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

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Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

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If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

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Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

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A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

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Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations

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Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? A)Advertising B)Public relations C)Sales management D)Sales promotion E)Personal selling

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Competition -oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

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4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

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In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

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An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number of homes planned to be built over the country next year. The manufacturer is using a ------ approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

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Last Answer : E)combine resources for greatest cost-effectiveness.

Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

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___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

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Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.

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Last Answer : D)publicity.

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

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Last Answer : D)Personal selling

Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

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Last Answer : E)keeping customers satisfied.

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion

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Last Answer : C)Personal selling

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

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Last Answer : C)Sales promotion

Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

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In franchising, which of the following is NOT a benefit that the franchiser gains? A)The franchiser can gain rapid product distribution. B)The franchiser can acquire capital more quickly for expanding production and for advertising. C)The franchiser gains a greater amount of control over how the franchisees operate the establishments. D)The franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.

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Last Answer : C)The franchiser gains a greater amount of control over how the franchisees operate the establishments.

Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

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If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop larger income potentials. B)have to work longer and harder to generate a certain sales volume. C)work about the same amount, since potential is the same. D)have much larger sales than those salespeople with smaller territories.

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Last Answer : B)have to work longer and harder to generate a certain sales volume.

Which of the following statements is considered a disadvantage of the straight commission compensation method? A)It necessitates closer supervision of a salesperson's activities. B)It may be difficult to administer. C)Selling costs are less predictable. D)It provides no incentives.

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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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