When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

When Benetton, the sportswear designer and manufacturer, decided to open its own
specialty shops to sell its merchandise, the firm was engaging in
A)channel repetition
B)vertical channel integration.
C)a conventional marketing channel.
D)horizontal channel integration.
E)channel expansion.
by

1 Answer

Answer :

B)vertical channel integration.
by

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