Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen
& Hedges this is an example of which type of branding policy?
A)Individual branding
B)Overall family branding
C)Line family branding
D)Brand
-extension branding
& Hedges this is an example of which type of branding policy?
A)Individual branding
B)Overall family branding
C)Line family branding
D)Brand
-extension branding