Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Dakotah, a South Dakota-based producer and marketer of fine home furnishings,  authorized Dan River Mills to produce and market a line of sheets under the Dakotah  name. This arrangement is an example of
A)brand extension.
B)brand licensing.
C)family branding
by

1 Answer

Answer :

B)brand licensing.
by

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