Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Wholesalers perform functions or services for which of the following organisations?
A)Only those above them in the marketing channel
B)Those above and below them in the marketing channel
C)Only those below them in the marketing channel
D)Producers only
by

1 Answer

Answer :

B)Those above and below them in the marketing channel
by

Related questions

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Last Answer : A)directs the flow of products from producers to customers.

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Last Answer : A)promotes directly to consumers.

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Last Answer : E)physical possession of merchandise.

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Last Answer : directs the flow of products from producers to customers

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

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Last Answer : D)The price range of the products carried by the wholesale

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Last Answer : B)of the strength of large national retailers

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and Financing 3. Warehousing, Transportation, and advertising 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

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Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

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Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

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Last Answer : E)society

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

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Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

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What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix

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Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

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When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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Last Answer : C)achieve the organisation's goals.

A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological

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Last Answer : A. possession

The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

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Last Answer : B)manufacturers are not identified on the product

The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C)what the intermediary could make if it were handling a competing product instead. D)the number of distribution channels involved.

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Last Answer : C)what the intermediary could make if it were handling a competing product instead.

Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

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Last Answer : B)provides a framework for implementing and controlling marketing activities

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

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Last Answer : B)links producers to other middlemen or the ultimate users of the products.

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

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Last Answer : E)wholesalers or retailers.

Individuals and business organisations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product as classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

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Last Answer : A)reseller markets

1) Individuals and business organisations that purchase products for the purpose of making profit either by using the products to produce other products or by using them in their operations are classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Description : 1) Individuals and business organisations that purchase products for the purpose of making profit either by using the products to produce other products or by using them in their operations are classified as: A)reseller markets B)institutional markets C)producer markets D)government markets

Last Answer : C)producer markets

If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

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Last Answer : D)benchmarking.

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

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Last Answer : C)Trade sales promotion

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

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Last Answer : A)take title to but not physical possession of the goods.

Cash -and -carry wholesalers are __________ wholesalers. A)full -lineB)specialty -line C)full -service D)limited -service E)general merchandise

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Last Answer : D)limited -service

All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.

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Last Answer : D)specialty -line wholesalers

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

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___________ provide a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve. A)Mail -order wholesalers B)Specialty -line wholesalers C)Cash -and -carry wholesalers D)Truck wholesalers E)Desk jobbers

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Last Answer : A)Mail -order wholesalers

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

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Last Answer : D)Producer, wholesalers, retailers, consumers

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

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Last Answer : D)allocation.