12) Decor Ltd, which makes, markets, and retails paint and home decorating products in a co -ordinated channel, is an example of (the) a: A)administered vertical marketing system. B)conventional marketing channel. C)channel network. D)use of power brokers in a channel framework. E)corporate vertical marketing system.

12) Decor Ltd, which makes, markets, and retails paint and home decorating products in a
co-ordinated channel, is an example of (the) a:
A)administered vertical marketing system.
B)conventional marketing channel.
C)channel network.
D)use of power brokers in a channel framework.
E)corporate vertical marketing system.
by

1 Answer

Answer :

E)corporate vertical marketing system.
by

Related questions

13) Esso retains outright ownership of all members of its distribution channel. Esso's channel would be best described as a ________ VMS. A)corporate B)contractual C)conventional D)administered E)vertical

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Last Answer : D)the individual channel members remain autonomous.

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When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as………… A. Corporate vertical marketing systems B. Contractual vertical marketing systems C. Administered vertical marketing systems D. None of the above

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What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification

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Seagram Co., which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. What type of diversified growth does this acquisition represent? A)Conglomerate diversification B)Integrated diversification C)Concentric diversification D)Vertical diversification E)Horizontal diversification

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Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of A)a party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

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Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

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Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit

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One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing environments. D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

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The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

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Last Answer : B)selling agent.

Dumping refers to the sale of A)products in foreign markets that cannot be sold in the home market. B)products discontinued in the home market sold to a foreign market. C)products in foreign markets at prices lower than those charged in the home market. D)products in foreign markets that cannot pass safety standards in the home market.

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Last Answer : D)products in foreign markets that cannot pass safety standards in the home market.

If Master Foods Ltd knows that its market share in Ireland has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process? A)hypothesis development B)symptom identification C)problem identification D)data interpretation

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A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

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Last Answer : B)provides a framework for implementing and controlling marketing activities

When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. A. indirect marketing B. direct marketing C. multi-level marketing D. integrated marketing

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Last Answer : C)a direct -marketing channel.

A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

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Last Answer : A)directs the flow of products from producers to customers.

Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

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Last Answer : B)leadership

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

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Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

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Last Answer : E)A company's mission and overall organisational goals

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Last Answer : E)Detailed enough for marketing strategy implementation

2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.

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Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.

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Last Answer : C)buyer characteristics and the purposes for which they buy products

Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

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Last Answer : A)dual distribution.