As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation? A)Coworkers B)Customer contact employees C)Other new employees D)The legal department E)Top management

As a new employee, John is most likely to look to which one of the following to learn the
ethical culture of his new organisation?
A)Coworkers
B)Customer contact employees
C)Other new employees
D)The legal department
E)Top management
by

1 Answer

Answer :

E)Top management
by

Related questions

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

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Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards

Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

Description : Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

Last Answer : A)the marketing director

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

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Last Answer : A)Establishment of a customer information system

Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

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Last Answer : C)Reward employees who use questionable business tactics

Which of the following is NOT one of the factors that interact to determine the ethical decision -making process in marketing? A) Relationships with superiors B) Laws and regulation s C) Opportunity D) Individual factors E) Relationships with coworkers

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The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

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Services can be meaningfully analysed by using a five-category classification scheme including type of market, degree of labour-intensiveness, degree of customer contact, skill of service provider, and A)degree of competition within the service industry. B)goal of the service providerC)market share of the service provider. D)employee structure of the service provider. E)production environments.

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Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

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When top -level managers delegate very little authority to lower -level employees, the organisation is : A)centralised B)decentralised C)empowered D)marketing -oriented

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The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

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In service marketing, the most important link to the customer is A)effective advertising. B)good word -of-mouth communication. C)well -trained contact employees. D)the tangible aspects of the service.

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Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

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-------- are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour. A)Job descriptions B)Ethics clause s C)Codes of ethics D)Codes of conduct

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Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

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British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

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The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

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BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

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Which of the following is least likely to be directly involved in actually making sales? A)Order taker B)Current -customer salesperson C)Order getter D)Field order taker E)Support personnel

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Realising that his new video game will be on the edge of contributing some profit in its second year, Gary lobbies hard to have the accounting department assign other projects in the firm higher levels of certain arbitrarily assigned costs. These costs are called __________ costs. A)fixed B)variable C)traceable common D)nontraceable common

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Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks the perpetrator how she would feel if such information was being spread about her personal life.Henry's response is most consistent with which one of the following moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

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As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

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Last Answer : C)personal selling.

If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective: A)exposure.B)distortion. C)retention. D)information. E)organisation

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Last Answer : B)distortion.

A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its marketing unit on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

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A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer needs rather than its own abilities. D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.

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A whistle blower is an employee who A. exposes organizational wrongdoing. B. complains a lot to company management. C. engages in unethical behavior. D. refers disputes with other employees.

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Matt's girlfriend tells him she wants jewellery for *********. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

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