The managerial actions taken by Sears to make all members of the organisation
understand and accept their respective roles in implementing the marketing strategy are
referred to asA)internal management.
B)extended marketing.
C)intended marketing.
D)external marketing.
E)internal marketing.
understand and accept their respective roles in implementing the marketing strategy are
referred to asA)internal management.
B)extended marketing.
C)intended marketing.
D)external marketing.
E)internal marketing.