Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

Chrysler's Chief Executive Officer is the company's spokesperson. His message has  focused on concern for customers and product quality. Which aspect of implementing the  marketing concept does this represent?
A)Focusing on general conditions
B)Stressing the short run
C)Endorsement of the marketing concept by top management
D)Development of an information system
E)Restructuring of the organisation
by

1 Answer

Answer :

C)Endorsement of the marketing concept by top management
by

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