If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective: A)exposure.B)distortion. C)retention. D)information. E)organisation

If a consumer receives information that is inconsistent with her or his feelings or  beliefs, the consumer may alter this information. This is known as selective:
A)exposure.
B)distortion.
C)retention.
D)information.
E)organisation
by

1 Answer

Answer :

B)distortion.
by

Related questions

Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Description : Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Last Answer : C)retention.

13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in his Reeboks. Martin has engaged in selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

Description : 13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in ... selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

Last Answer : D)retention.

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Last Answer : E)Moderately priced luggage

Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total sales as sales increase. C)moving from intensive to selective product exposure. D)reducing the number of product models in the product line

Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line

Last Answer : A)lowering prices after developmental costs have been recovered.

According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.

Description : According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.

Last Answer : D)client public.

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.

Description : A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.

Last Answer : C)target public.

Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

Description : Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does ... concept by top management D)Development of an information system E)Restructuring of the organisation

Last Answer : C)Endorsement of the marketing concept by top management

When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

Description : When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co-operate.

Last Answer : C)obtain the necessary information

usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This relates to ------- as an influence in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Last Answer : A)opportunity

As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Description : As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Last Answer : B)opportunity.

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Description : Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Last Answer : D)a plant manager who buys petrol for her personal car

Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called A)prospecting. B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This ... . B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Last Answer : B)preparing.

An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a productC)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Description : An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a product C)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Last Answer : D)intensity of a buyer's feelings toward a certain object.

Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and efficiency in performing activities. D)a person's behaviour caused by information and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Description : Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and ... and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

Last Answer : A)tighten its control over distribution of its products.

Selective retention occurs when? a) we process, store, and retrieve information that we have already selected, organized, and interpreted b) we make choices to experience particular stimuli c) we make choices to avoid particular stimuli d) we focus on specific stimuli while ignoring other stimuli

Description : Selective retention occurs when? a) we process, store, and retrieve information that we have already selected, organized, and interpreted b) we make choices to experience particular stimuli c ... choices to avoid particular stimuli d) we focus on specific stimuli while ignoring other stimuli

Last Answer : a) we process, store, and retrieve information that we have already selected, organized, and interpreted

During which step of cellular carcinogenesis do cellular changes exhibit increased malignant behavior? a) Progression During this third step, cells show a propensity to invade adjacent tissues and metastasize. b) Promotion During promotion, repeated exposure to promoting agents causes the expression of abnormal genetic information even after long latency periods. c) Initiation During this first step, initiators such as chemicals, physical factors, and biologic agents escape normal enzymatic mechanisms and alter the genetic structure of cellular DNA. d) Prolongation No stage of cellular carcinogenesis is termed prolongation.

Description : During which step of cellular carcinogenesis do cellular changes exhibit increased malignant behavior? a) Progression During this third step, cells show a propensity to invade adjacent tissues and ... of cellular DNA. d) Prolongation No stage of cellular carcinogenesis is termed prolongation.

Last Answer : a) Progression During this third step, cells show a propensity to invade adjacent tissues and metastasize.

As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation? A)Coworkers B)Customer contact employees C)Other new employees D)The legal department E)Top management

Description : As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation? A)Coworkers B)Customer contact employees C)Other new employees D)The legal department E)Top management

Last Answer : E)Top management

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

nelastic demand in industrial markets refers to a situation where A)demand for a given product fluctuates very little over time. B)price increases or decreases will not significantly alter demand for a given product. C)demand for a given product fluctuates wildly over time. D)the demand for one product depends heavily on the demand for another product. E)supply for a given product cannot keep up with the demand for it.

Description : nelastic demand in industrial markets refers to a situation where A)demand for a given product fluctuates very little over time. B)price increases or decreases will not significantly alter demand for a ... for another product. E)supply for a given product cannot keep up with the demand for it.

Last Answer : )price increases or decreases will not significantly alter demand for a given product.

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

Tom Graham works for an organisation in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, Tom works for an organisation in which market type? A)reseller B)producer C)government D)supplier

Description : Tom Graham works for an organisation in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, Tom works for an organisation in which market type? A)reseller B)producer C)government D)supplier

Last Answer : C)government

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Last Answer : C)customers' needs

Jan is shopping at Asda. She completes an entry form at the checkout for a prize draw which gives her a chance to win a new car. Jan is participating in a: A)consumer contest B)sales contest C)sales competition D)consumer sweepstake

Description : Jan is shopping at Asda. She completes an entry form at the checkout for a prize draw which gives her a chance to win a new car. Jan is participating in a: A)consumer contest B)sales contest C)sales competition D)consumer sweepstake

Last Answer : D)consumer sweepstake

Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Description : Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Last Answer : C)Extensive

The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Description : The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Last Answer : A)selling to the final consumer.

Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Description : Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

Last Answer : C)comparative.

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Last Answer : E)selective

When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Description : When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Last Answer : C)exclusive

When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Description : When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Last Answer : C)family

__________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Description : __________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Last Answer : A)Category

As they walk to the car, Elaine tells her sales representative that they may need to modify the price structure they just presented to the prospect. Elaine bases her statement on the way the prospect folded his arms when he was quoted quoted prices on the new system. The sales representative he didn't notice that. Elaine recommends a book on __________ communication. A)tactile B)proxemic C)kinesic D)verbal E)signal

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Last Answer : C)kinesic

According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a customer. D)the idea that the customer receives in an exchange. E)goods and services the customer receives in an exchange

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Last Answer : A)everything the customer receives in an exchange.

Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks the perpetrator how she would feel if such information was being spread about her personal life.Henry's response is most consistent with which one of the following moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Description : Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks ... moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Last Answer : A)Ethical formalism

How easy or difficult would it be for you to alter your beliefs if the reward were great enough, or if achieving the desire was worth the loss of credibility that came of it?

Description : How easy or difficult would it be for you to alter your beliefs if the reward were great enough, or if achieving the desire was worth the loss of credibility that came of it?

Last Answer : answer:For one example: If you were morally against stealing and someone approached you and told you that you could get away with it, it would hurt no one, no loss would be felt by ... , or completely retain your values against it and never bat an eyelash? Psychology and Behavioral science question

The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

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Last Answer : D)Internal marketing

The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

Description : The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

Last Answer : B)shared goals.

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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Last Answer : B)marketing planning.

A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

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Last Answer : C)distinctive competency

When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.

Description : When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.

Last Answer : D)market opportunity.

The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.

Description : The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.

Last Answer : A)mission statement.

When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as A)prestige pricing. B)price lining. C)customary pricing. D)odd -even pricing. E)ethical pricing.

Description : When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as A)prestige pricing. B)price lining. C)customary pricing. D)odd-even pricing. E)ethical pricing.

Last Answer : B)price lining.

If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Last Answer : D)Product quality

What type of pricing objective might an organisation set if it was already in a favourable financial position and desired nothing more? A)Return on investment B)Cash flow C)Profit D)Status quo E)Survival

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Last Answer : D)Status quo