Description : What do all of the following have in common: tuition, fee, premium, retainer, dues? A)They all must be paid in cash. B)They are forms of exchange similar to, but not identical with money. ... of exchange similar to, but not identical with barter. D)They are different terms for the concept of price.
Last Answer : D)They are different terms for the concept of price.
Description : The oldest form of exchange--trading of products--is known as A)credit. B)buying. C)purchasing. D)barter. E)pricing.
Last Answer : D)barter.
Description : An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.
Last Answer : C)franchising.
Description : Retailing is BEST characterised or define A)as transactions in which the buyer intends to consume the product through personal,family, or household use. B)by arrangements whereby a supplier grants a ... business operations. D)by exchanges that take place only in a store or service establishment.
Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.
Description : (i) In barter transaction goods are exchange for ____________
Last Answer : Complete the following sentence : (i) In barter transaction goods are exchange for ____________ ( ... more than his assets is known as ___________
Description : An attribute of a product that is desired by customers in a target market and which competing products cannot match is termed ____________ A)a strength B)a differential advantage C)a selling point D)a benefit
Last Answer : B)a differential advantage
Description : When goods are imported through 'non -official' channels from low price to high price countries, the practice is termed: A)transfer imports B)parallel imports C)black imports D)dumping
Last Answer : B)parallel imports
Description : Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture ... tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm
Last Answer : C)Reward employees who use questionable business tactics
Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate
Last Answer : B)expert
Description : Barter transactions means - (1) Goods are exchanged with gold. (2) Coins are exchanged for goods. (3) Money acts as a medium of exchange. (4) Goods are exchanged with goods.
Last Answer : (4) Goods are exchanged with goods. Explanation: Barter is a system of exchange where goods or services are directly exchanged for other goods or services without using a medium of exchange, ... crisis, such as when the currency may be either unstable or simply unavailable for conducting commerce,
Description : Barter transactions means (1) Goods are exchanged with gold. (2) Coins are exchanged for goods. (3) Money acts as a medium of exchange. (4) Goods are exchanged with goods.
Last Answer : Goods are exchanged with goods.
Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.
Last Answer : D)negotiated.
Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item
Last Answer : D)The buyer's intended use of the product
Description : Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.
Last Answer : D)the generation of total revenue.
Description : Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.
Last Answer : C) facilitating satisfying exchange relationships.
Description : Kevin notices that when Alice weighs tomatoes at the checkout counter , she regularly leans on the scale. Kevin's consideration about reporting this practice to top management involves ethical ... regard to: A)organisational relationships. B)opportunity. C)product issues. D)promotion issues.
Last Answer : A)organisational relationships.
Description : Which of the following is the most important consideration when choosing an event to sponsor? A)Consistency in the association between the event and the company's product B)The length of the event C)When the event occurs D)The specific name of the event
Last Answer : A)Consistency in the association between the event and the company's product
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : 2) If the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ___________ may be a minor consideration when compared with service, dependability, and timeliness. A)planning B)strategy C)objectives D)cost E)speed
Last Answer : D)cost
Description : Arrange the following Acts in the order in which they came into force. (i) The Monopolies Restrictive Trade Practices Act (ii) Indian Contract Act (iii) The Sale of Goods Act (iv) The Foreign Exchange Management Act A. (il), (iii), (i ... (ii) C. (i), (ii), (iii), (iv) D. (iv), (iii), (ii), (i)
Last Answer : B. (iii), (i), (iv) and (ii)
Description : In a _____ countertrade the initial seller receives compensation in products that arise out of the original sale. A. consignment B. barter C. counterpurchase D. buy-back agreement E. switch trading
Last Answer : D. buy-back agreement
Description : What are the difficulties from which the barter system of exchange suffers? -SST 10th
Last Answer : (i) Lack of double coincidence of wants. (ii) Valuations of all the goods cannot be done easily. (iii) Certain products cannot be divided.
Description : Exchange of goods against goods is called (a) Charter (b) Barter © Hunter (d) None of them.
Last Answer : (b) Barter
Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : The physical elements in a store's design that appeal to customers' emotions are collectively termed A)imaging B)atmospherics C)ambience D)positioning
Last Answer : B)atmospherics
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy
Last Answer : C)retail positioning
Description : Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive
Last Answer : C)secondary
Description : Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company's obligation to maximise its positive ... on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.
Last Answer : D)relates to individual decisions.
Description : In developing a new herbicide, Atwell Chemicals comes up with two formulations. Option 1 is more effective in killing weeds but has a questionable impact on ground water. Option ... following moral philosophies? A)Egalitarianism B)Utilitarianism C)Ethical directionism D)Contract theory E)Pluralism
Last Answer : B)Utilitarianism
Description : Which of the following products is most likely to be purchased on the basis of contract negotiation? A)Eggs B)Office supplies C)Used cars D)A custom-made bulldozer E)Wheat
Last Answer : D)A custom-made bulldoze
Description : ____________ is the power to give positive benefits or rewards. (a) Expert power ; (b) Reward power ; (c) Legitimate power ; (d) Coercive power
Last Answer : (b) Reward power ;
Description : A contract for the sale of goods which provides that the property would pass to the buyer on full payment of price and execution of sale deed is known as a)sale of approval b)hire purchase agreement c) sale d)agreement to sell
Last Answer : d)agreement to sell
Description : Which are the rights of finder of goods a) Rights of lien b) Right to sue for reward c) Right to sale d) All of the above
Last Answer : d) All of the above
Description : Which one of the following falls into the category of offer? (a) Newspaper advertisement regarding sale. (b) Display of goods by a shopkeeper in his window with prices marked on them (c) An advertisement for a concert. (d) Announcement of reward to the public.
Last Answer : (d) Announcement of reward to the public.
Description : Dumping refers to the sale of A)products in foreign markets that cannot be sold in the home market. B)products discontinued in the home market sold to a foreign market. C)products in foreign ... the home market. D)products in foreign markets that cannot pass safety standards in the home market.
Last Answer : D)products in foreign markets that cannot pass safety standards in the home market.
Description : The types of prices that appear least often in advertisements are __________ prices. A)bargain B)discount C)premium D)comparison E)sale
Last Answer : C)premium
Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale
Last Answer : B)Finding prospect
Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.
Last Answer : E)keeping customers satisfied.
Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived
Last Answer : D)situational
Description : Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force
Last Answer : C)a societal force
Description : From a contract management perspective, the project manager must consider the: 1. acquisition process 2. contract administration 3. ecological environment 4. offer, acceptance, and consideration 5. a and b
Last Answer : 5. a and b
Description : Which is correct? A. Proposal + acceptance = promise B. Promise + consideration = agreement C. Agreement + enforceability = contract D. All the above.
Last Answer : D. All the above.
Description : Which one of the following has the correct sequence? (a) Offer, acceptance, consideration, offer. (b) Offer, acceptance , consideration, contract (c) Contract, acceptance, consideration, offer. (d) Offer, consideration, acceptance, contract.
Last Answer : (b) Offer, acceptance , consideration, contract
Description : An Agreement is ................... (a) Offer (b) Offer+ Acceptance (c) Offer + Acceptance + Consideration (d) Contract
Last Answer : (b) Offer+ Acceptance
Description : As per section 2(e) of the Indian Contract Act, “Every Promise and every set of promise forming the consideration for each other is a/an (a) Contract (b) Agreement (c) Offer (d) Acceptance
Last Answer : (b) Agreement
Description : Every agreement and promise enforceable by law is ……………. (a) Offer (b) Contract (c) Acceptance (d) Consideration
Last Answer : (b) Contract
Description : Which of the following legal statement is incorrect? (a) An agreement enforceable by law is a contract [Section 2] (b) All agreements are contracts [Section 10] (c) A proposal when accepted becomes ... and every set of promise forming the consideration for each other is an agreement [Section 2(e)]
Last Answer : (b) All agreements are contracts [Section 10]
Description : Every promise and every set of promise forming the consideration for each other is a/an (a) contract. (b) agreement. (c) offer. (d) acceptance.
Last Answer : (b) agreement.
Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.
Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.
Description : Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The ... brands aggressively. E)Industrial distributors acquire title to the products and take possession.
Last Answer : D)Industrial distributors sell specific brands aggressively.