Which of the following is the most important consideration when choosing an event to
sponsor?
A)Consistency in the association between the event and the company's product
B)The length of the event
C)When the event occurs
D)The specific name of the event
sponsor?
A)Consistency in the association between the event and the company's product
B)The length of the event
C)When the event occurs
D)The specific name of the event