Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment
Last Answer : C. Economic environment
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : In macro environment, the 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment
Last Answer : D. the political environment
Description : Which Environment can create new market and new business segments? A. Political Environment B. Economic Environment C. Socio- Cultural Environment D. Technological Environment
Last Answer : Technological Environment
Description : The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research
Last Answer : B
Description : How does cultural factor affect the socio-political development in region CAR?
Last Answer : What is the answer ?
Description : Which of the following generation says that socio-economic and cultural rights are pre-requisite for the enjoyment of the civil and political rights? a) First Generation b) Second Generation c) Third Generation d) All of them
Last Answer : b) Second Generation
Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above
Last Answer : D. All of the above
Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above.
Last Answer : D. All of the abov
Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities
Last Answer : D. Social and cultural environment
Description : The environment which examines institutions and other forces that has a deep effect on society's basic values, perceptions, preferences, and behaviors is referred to as what? E. Cultural Environment F. Demographic Environment G. Economic Environment H. Technological Environment
Last Answer : H. Technological Environment
Description : We wish to be good citizens of every community in which we operate." This is A. Ethical Code B. Political and Social Code C. Legal Rule D. Legal Act
Last Answer : A. Ethical Code
Description : Carroll's model of social responsibility includes the social responsibilities categories _____________, ____________, and _____________ plus those at the discretion of the firm. ... ; economic responsibilities D. occupational safety; legal responsibilities; economic responsibilities v
Description : What does situational theory of leadership emphasis A. Personal Traits B. Events C. Environment D. Political Situation
Last Answer : B. Events
Description : Which of the following is a key external factor that should be taken into account by a Corporate Strategy ? A. Economic Conditions B. Political Conditions C. Legal Environment D. Competition
Last Answer : Legal Environment
Description : In macro environment, 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment
Last Answer : the political environment
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis
Last Answer : D)environmental analysis
Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions
Last Answer : B)marketing environment
Description : Socio cultural factor of social change.
Last Answer : Write short note : Socio cultural factor of social change.
Description : What are some of the examples of negative socio-cultural practices in Ghana?
Last Answer : Feel Free to Answer
Description : Which one among the following is not an attribute of sustainability of Indian democratic model? (1) Unity in diversity in socio-cultural patterns (2) Sustained economic growth specially after the ... the centre and states since 1950s (4) A strong industrial base with a vibrant federal structure
Last Answer : (2) Sustained economic growth specially after the 1990s Explanation: Sustained economic growth specially after the 1990s, is not an attribute of sustainability of Indian democratic model.
Description : What is the reason for India being a major producer of different varieties of fruits and vegetables? a. Its large populations size b. Its large land area c. Variation in its agro-climatic conditions d. Diversity in socio-cultural phenomenon
Last Answer : c. Variation in its agro-climatic conditions
Description : The major sources of ideas for product development comes from A. internal sources B. external sources C. product lines extension D. both a and b
Last Answer : D. both a and b
Description : …………is application of knowledge which redefine the boundaries of global business A. Cultural Values B. Society C. Technology D. Economy
Last Answer : C. Technology
Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological
Last Answer : D. Technological
Last Answer : A. Cultural
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.
Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : The major components of marketing mix are A. Product B. Price C. Place D. All of the above
Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.
Last Answer : D. Test marketing
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : A. Product
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : The third generation rights refer to a. Civil and Political rights b. Economic, Social and Cultural rights c. Solidarity, development, environment rights d. Habitation rights
Last Answer : c. Solidarity, development, environment rights
Description : In a global market place Managers must A. deals with economic, political and cultural differences B. expect competitors to suddenly appear at any time from any place C. not to take specific differences of local environment into consideration D. A and B
Last Answer : A and B
Last Answer : . A and B