Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Robert is a marketer for a global consumer products company. He is working on the  promotional campaign designed to reach a target audience in a new international market.  Robert is working hard to make sure that the promotional campaign is clearly understood  by the nation's consumers and doesn't offend anyone. Which of the factors in the external  environment is he being influenced by?
A. Socio-cultural environment
B. Competitive environment
C. Economic environment
D. Legal environment
by

1 Answer

Answer :

A. Socio-cultural environment
by

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