Intermediaries sponsor their own brands because ________.
A. private-label brands sell at higher volumes
B. private-label brands are recognizable to the consumer as being widely available from many different retailers
C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure
A. private-label brands sell at higher volumes
B. private-label brands are recognizable to the consumer as being widely available from many different retailers
C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure