Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of the following types of market research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

Ellen decided to conduct an experiment in her mall's car park to see if shoppers would  respond to a lower parking price to park in some of the under-utilized sections of the car  park. Which of the following types of market research Ellen is using?
A. Exploratory
B. Causal
C. Descriptive
D. Investigative
E. Behavioral
by

1 Answer

Answer :

B. Causal
by

Related questions

When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Last Answer : C)exploratory studies

When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Last Answer : exploratory studies

Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

Description : Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

Last Answer : C)secondary

Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Last Answer : secondary

When very little is known about the problem being examined, which type of marketing research is done ? 1. Exploratory Research 2. Descriptive Research 3. Casual Research 4. Predictive Research 5. None of these

Description : When very little is known about the problem being examined, which type of marketing research is done ? 1. Exploratory Research 2. Descriptive Research 3. Casual Research 4. Predictive Research 5. None of these

Last Answer : Exploratory Research

Which one of the following research tests hypotheses and theories in order to explain how and why a phenomenon operates as it does? a. Descriptive b. Predictive c. Explanatory d. Exploratory

Description : Which one of the following research tests hypotheses and theories in order to explain how and why a phenomenon operates as it does? a. Descriptive b. Predictive c. Explanatory d. Exploratory

Last Answer : c. Explanatory

Which of the following type of research also called as a feasibility study or pilot Study? a. Descriptive b. Exploratory c. Correlational d. Explanatory

Description : Which of the following type of research also called as a feasibility study or pilot Study? a. Descriptive b. Exploratory c. Correlational d. Explanatory

Last Answer : b. Exploratory

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

Why are correlational descriptive methods used over causal effect methods in psychological research for reasons beyond ethics?

Description : Why are correlational descriptive methods used over causal effect methods in psychological research for reasons beyond ethics?

Last Answer : Feel Free to Answer

The conclusions/findings of which type of research cannot be generalized to other situations? (A) Causal Comparative Research (B) Historical Research (C) Descriptive Research (D) Experimental Research

Description : The conclusions/findings of which type of research cannot be generalized to other situations? (A) Causal Comparative Research (B) Historical Research (C) Descriptive Research (D) Experimental Research

Last Answer : (B) Historical Research

The research instruments that a marketing researcher can make use of area. A. Questionnaires, Qualitative measure and mechanical devices B. Questionnaires, experimental research and behavioral data C. Questionnaires, qualitative measure and experimental research D. Qualitative measure, Experimental research and survey research E. Experimental research, behavioral data and mechanical devices.

Description : The research instruments that a marketing researcher can make use of area. A. Questionnaires, Qualitative measure and mechanical devices B. Questionnaires, experimental research and behavioral data ... research and survey research E. Experimental research, behavioral data and mechanical devices.

Last Answer : A. Questionnaires, Qualitative measure and mechanical devices

Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Last Answer : C)casual

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

The news of important public events appearing in the front sections of a newspaper, are called: a) Hard news b) Soft News c) Investigative News d) Feature News

Description : The news of important public events appearing in the front sections of a newspaper, are called: a) Hard news b) Soft News c) Investigative News d) Feature News

Last Answer : a) Hard news

The news of important public events appearing in the front sections of a newspaper, re called: A. Soft-news B. Hard-news C. Feature News D. Investigative news

Description : The news of important public events appearing in the front sections of a newspaper, re called: A. Soft-news B. Hard-news C. Feature News D. Investigative news

Last Answer : B. Hard-news

Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Description : Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Last Answer : C. respond to changes in activity levels within the company

Which statement is a correct view of psychological egoism? A. While our own interests are important, they make sometimes have to give way to the interests of others. B. Psychological egoism makes claims about how people should act. C. If psychological egoism is true, we should abandon ethics. D. Psychological egoism does not claim to provide an accurate descriptive account of human behavior.

Description : Which statement is a correct view of psychological egoism? A. While our own interests are important, they make sometimes have to give way to the interests of others. B. Psychological egoism ... D. Psychological egoism does not claim to provide an accurate descriptive account of human behavior.

Last Answer : C. If psychological egoism is true, we should abandon ethics.

Consent is free under section 14 if not caused by– A. coercion & undue influence B. fraud and misrepresentation C. mistake subject to the provisions of sections 20, 21 and 22 D. all of the above

Description : Consent is free under section 14 if not caused by– A. coercion & undue influence B. fraud and misrepresentation C. mistake subject to the provisions of sections 20, 21 and 22 D. all of the above

Last Answer : D. all of the above

Consent is free under section 14 if not caused by A. Coercion & undue influence B. Fraud and misrepresentation C. Mistake subject to the provisions of sections 20, 21 and 22 D. All the above

Description : Consent is free under section 14 if not caused by A. Coercion & undue influence B. Fraud and misrepresentation C. Mistake subject to the provisions of sections 20, 21 and 22 D. All the above

Last Answer : D. All the above

If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Description : If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Last Answer : A)experimentation

Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. Financial resources C. Service capabilities D. Social and cultural environment E. Research and development activities

Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities

Last Answer : D. Social and cultural environment

In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. Maximize their market share C. Minimize their market share D. Maximize volume E. None of the above

Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above

Last Answer : B. Maximize their market share

The power to declare an area as a sanctuary or national park of central Government is Wildlife (Protection) Act is under: A. Section 38 B. Section 39 C. Section 18 D. Section 27

Description : The power to declare an area as a sanctuary or national park of central Government is Wildlife (Protection) Act is under: A. Section 38 B. Section 39 C. Section 18 D. Section 27

Last Answer : A. Section 38

Given below are some characteristics of logical argument. Select the code which expresses a characteristic which is not of inductive in character. (A) The conclusion is claimed to follow from its premises. (B) The conclusion is based on causal relation. (C) The conclusion conclusively follows from its premises. (D) The conclusion is based on observation and experiment

Description : Given below are some characteristics of logical argument. Select the code which expresses a characteristic which is not of inductive in character. (A) The conclusion is claimed to follow from ... conclusively follows from its premises. (D) The conclusion is based on observation and experiment

Last Answer : (C) The conclusion conclusively follows from its premises. 

Which of the following does the term Corporate Social Responsibility relate to? A. Environmental practice B. Ethical conduct C. Human rights and employee relations D. Community investment E. All of the above F. None of the above

Description : Which of the following does the term Corporate Social Responsibility relate to? A. Environmental practice B. Ethical conduct C. Human rights and employee relations D. Community investment E. All of the above F. None of the above

Last Answer : E. All of the above

The Wildlife (Protection) Act contains: A. 66 Sections B. 6 Sections C. 7 Sections D. 46 Sections

Description : The Wildlife (Protection) Act contains: A. 66 Sections B. 6 Sections C. 7 Sections D. 46 Sections

Last Answer : A. 66 Sections

The EPA contains: A. 25 Sections B. 12 Sections C. 26 Sections D. 14 Sections

Description : The EPA contains: A. 25 Sections B. 12 Sections C. 26 Sections D. 14 Sections

Last Answer : C. 26 Sections

The Water Act have: A. 64 Sections B. 68 Sections C. 45 Sections D. 62 Sections

Description : The Water Act have: A. 64 Sections B. 68 Sections C. 45 Sections D. 62 Sections

Last Answer : A. 64 Sections

The Wildlife (Protection) Act contains: A. 66 Sections B. 6 Sections C. 7 Sections D. 46 Sections

Description : The Wildlife (Protection) Act contains: A. 66 Sections B. 6 Sections C. 7 Sections D. 46 Sections

Last Answer : A. 66 Sections

The EPA contains: A. 25 Sections B. 12 Sections C. 26 Sections D. 14 Sections

Description : The EPA contains: A. 25 Sections B. 12 Sections C. 26 Sections D. 14 Sections

Last Answer : C. 26 Sections

To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands

Description : To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands

Last Answer : A. Market-penetration

Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Last Answer : A. Consumer price knowledge is poor

A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Last Answer : C. Economic environment

An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist.

Description : An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist.

Last Answer : C. Ethical behavior.

Which of the following is an example of an area where business ethics apply? A. Conduct of international operations B. Nowhere C. In the personal life of staff D. None of the above

Description : Which of the following is an example of an area where business ethics apply? A. Conduct of international operations B. Nowhere C. In the personal life of staff D. None of the above

Last Answer : A. Conduct of international operations

The process of evaluating a firm's________________ is to determine its effect on a society. A. operating procedures B. code of conduct C. Policies compliance D. All of the above

Description : The process of evaluating a firm's________________ is to determine its effect on a society. A. operating procedures B. code of conduct C. Policies compliance D. All of the above

Last Answer : B. code of conduct

An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist

Description : An organization’s appropriate tone at the top promoting ethical conduct is an example of: A. Ethics sensitivity. B. Ethics incentives. C. Ethical behavior. D. Consequentialist

Last Answer : C. Ethical behavior.

Where a contract has to be inferred from the conduct of parties, it is called A. Express contract. B. Implied contract. C. Tacit contract. D. Unlawful contract

Description : Where a contract has to be inferred from the conduct of parties, it is called A. Express contract. B. Implied contract. C. Tacit contract. D. Unlawful contract

Last Answer : B. Implied contract.

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Last Answer : A. promotional pricing

In Number The Stars,Do you think Annemarie will see her friend, Ellen again If so, what clues in the story help you draw the conclusion.?

Description : In Number The Stars,Do you think Annemarie will see her friend, Ellen again If so, what clues in the story help you draw the conclusion.?

Last Answer : i think they will if they come up with a good plan

Generally speaking, the best research approach for exploratory research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these

Description : Generally speaking, the best research approach for exploratory research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these

Last Answer : observation

Define exploratory research?

Description : Define exploratory research?

Last Answer : Ans: Exploratory research of research conducted for a problem that has not been clearly defined.

Qualitative research is often exploratory and has all of the following characteristics except: a. It is typically used when a great deal is already known about the topic of interest b. It relies on the collection of non-numerical data such as words and pictures c. It is used to generate hypotheses and develop theory about phenomena in the world d. It uses the inductive scientific method

Description : Qualitative research is often exploratory and has all of the following characteristics except: a. It is typically used when a great deal is already known about the topic of interest b. It ... hypotheses and develop theory about phenomena in the world d. It uses the inductive scientific method

Last Answer : a. It is typically used when a great deal is already known about the topic of interest

Which of the following best describes quantitative research? a. the collection of non-numerical data b. an attempt to confirm the researcher’s hypotheses c. research that is exploratory d. research that attempts to generate a new theory

Description : Which of the following best describes quantitative research? a. the collection of non-numerical data b. an attempt to confirm the researcher’s hypotheses c. research that is exploratory d. research that attempts to generate a new theory

Last Answer : b. an attempt to confirm the researcher’s hypotheses

When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Description : When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Last Answer : B)secondary