When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

When companies market products on the basis of what the product’s attributes will do for  a given segment of consumers, they are using a powerful form of behavioral  segmentation known as:
A. occasion segmentation.
B. benefit segmentation.  
C. user status segmentation.
D. usage rate segmentation.
by

1 Answer

Answer :

B. benefit segmentation.
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